Daily Archives: April 28, 2011

MCTS, MCTS Certification, MCTS Training, Microsoft

Microsoft MB5-858 exam preparation

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Tech, Windows 7

Microsoft’s Windows Phone Lags iOS, Android In Consumers’ Eyes: Report

Microsoft’s Windows Phone 7 is running behind Apple’s iOS, Android and RIM as a desired smartphone for consumers, says a new Nielsen Company research note.

Windows Phone 7 lags behind RIM’s BlackBerry franchise, Google Android devices, and Apple’s iOS among desired smartphones, according to new data from The Nielsen Company.

 

 



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That comes despite recent data suggesting that Microsoft’s latest smartphone platform is seeing some traction among third-party developers, whose apps are considered a vital part of any smartphone’s appeal.

For the period between January and March, some 31 percent of consumers indicated they wanted an Android smartphone as their next device, up from 26 percent from Nielsen’s July-September 2010 survey. Meanwhile, Apple’s iOS scored 30 percent, down from 33 percent, and RIM’s BlackBerry came in third at 11 percent (a dip from 13 percent).

The combined Windows Mobile/Windows Phone 7 scored 6 percent, a slight downtick from the 7 percent in Nielsen’s last reading. Microsoft managed to beat out Palm/webOS and Symbian. Around 20 percent of respondents weren’t sure about the brand of their next smartphone, up from 18 percent.

“Consumer preferences can be fickle,” cautioned an April 26 posting on Nielsen’s blog.

According to recent data from analytics firm comScore, Microsoft’s share of the smartphone market dipped to 7.7 percent for the three months ending in February, down from 9 percent in November 2010. That placed the platform behind Google Android, Apple’s iOS, and RIM’s BlackBerry. During its MIX11 conference in Las Vegas, however, Microsoft executives insisted that third-party developers were busy adding high-quality apps to Microsoft’s app storefront, and that the upcoming “Mango” software update would introduce essential features such as multitasking and Internet Explorer 9—both indications, apparently, that the platform was on the way up.

On April 21, Microsoft and Nokia also announced a definitive agreement to partner on Windows Phone 7, a relationship that could radically alter the mobility landscape in years to come. Under the terms of that agreement, Nokia will manufacture phones loaded with Windows Phone 7, receiving billions of dollars in return from Microsoft. (Nokia also remains publicly committed to supporting its Symbian OS through at least 2014, with new Symbian phones slated to hit the market in 2011 and 2012.)

“With the definitive agreement now signed, both companies will begin engaging with operators, developers and other partners to help the industry understand the benefits of joining the new ecosystem,” read a joint statement. “At the same time, work will continue on developing Nokia products on the Windows Phone platform, with the aim of securing volume device shipments in 2012.”

According to a recent research note from IDC, that Nokia partnership could propel Windows Phone 7 past RIM and Apple to become the second-ranked smartphone operating system in the world by 2015. “The new alliance brings together Nokia’s hardware capabilities and Windows Phone’s differentiated platform,” IDC analyst Ramon Llamas wrote in that statement. “IDC expects Windows Phone to be number 2 operating system worldwide behind Android.”

That could take a bit more desire than the Nielsen numbers indicate.

Microsoft

Microsoft Explains Its Phone Location-Data Policy

Microsoft moved to explain how and when its Windows Phone devices collect location data, even as Apple moved to squash chatter about iOS location-tracking.

As Apple wrestled with controversy over iOS devices storing location data, Microsoft moved to offer its own explanation for when and how its Windows Phone devices collect information on a user’s physical location.

 

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“When you allow an application or game to access your device’s location, the application or game will connect to Microsoft’s location services and request the approximate location of the device,” reads the FAQ posted on Microsoft’s corporate Website. “The location service will respond by providing the application or game with the location coordinates of the user’s device (when available), which the application or game can then use to enrich the user experience.”

Microsoft’s location services apparently rely on a database of local cell towers and known WiFi access points to “provide an approximate location of the user’s device.” (Microsoft insists the “managed driving” it uses to collect information about WiFi access points will not take any emails or passwords transmitted by those hotspots.) Users can also deny applications access to their location information.

“Applications that use your location are required to provide the ability to turn off that application’s access to your location,” reads another part of the FAQ. “And you can always turn off access for all applications by turning off location services.”

In addition to WiFi access points, Microsoft’s location services can leverage a device’s GPS to provide observed longitude, latitude, direction and speed.

Furthermore, Microsoft’s location services “will only collect information when you allow a particular application to request location information and that particular application requests location information.” While Microsoft apparently creates a randomly generated ID to identify mobile devices sending information to its location services, the FAQ makes no mention of whether such transmissions are encrypted in transit. Microsoft also claims the location information “is not shared with mobile operators.”

Windows Phones don’t seem to store the user’s location data on the smartphone itself, a marked departure from iOS or Google Android.

Both Apple and Google are under additional government pressure to reveal how they collect and store location data, after Illinois Attorney General Lisa Madigan asked to meet with executives from both companies to discuss privacy issues. Apple is also facing inquiries from U.S. Rep. Edward Markey, D-Mass., and Sen. Al Franken, D-Minn., who fired off letters to Apple CEO Steve Jobs asking for greater clarification on news that the iPhone and 3G-enabled iPad running iOS 4 have been saving location data to a hidden database file.

Researcher Alasdair Allan wrote about iOS 4’s supposed location-sniffing abilities in an April 20 posting on the O’Reilly Radar blog. Working with co-researcher Pete Warden, he released an open-source iPhone Tracker application that can plot stored location data on a map.

“The database of your locations is stored on your iPhone as well as in any of the automatic backups that are made when you sync it with iTunes,” Allan wrote as part of a FAQ about removing the data. “One thing that will help is choosing encrypted backups, since that will prevent other users or programs on your machine from viewing the data, but there will still be a copy on your device.”

Location data saved by iOS 4 apparently includes information gleaned from cell towers and the names of WiFi access points, and not actual GPS data from a tablet or smartphone. Other recent news reports have suggested that smartphones running Android are transmitting location data to Google.

In a FAQ posted on its corporate Website, Apple attempted to clarify its position on location-logging.

“The iPhone is not logging your location,” reads one section. “Rather, it’s maintaining a database of Wi-Fi hotspots and cell towers around your current location, some of which may be located more than one hundred miles away from your iPhone, to help your iPhone rapidly and accurately calculate its location when requested.”

Apple goes on to insist that the iPhone only stores a protected subset of that total crowd-sourced database. “The location data that researchers are seeing on the iPhone is not the past or present location of the iPhone, but rather the locations of WiFi hotspots and cell towers surrounding the iPhone’s location,” reads the FAQ, “which can be more than one hundred miles away from the iPhone.”

Apple apparently plans to stop backing up this cache “soon,” courtesy of a future software update.