RIM’s new CEO wants to focus more on consumers

RIM’s new CEO, Thorsten Heins, wants the company to improve its product development while also becoming better at marketing, he said during a conference call on Monday.

MCTS Certification, MCITP Certification

Microsoft MCTS Certification, MCITP Certification and over 2000+
Exams with Life Time Access Membership at https:://www.actualkey.com

Heins is taking over from Mike Lazaridis and Jim Balsillie, who had co-CEO roles and will remain with the company.

“I pledge to do everything possible to exceed the expectations of all of the company’s shareholders,” said Heins.

RIM’s decision to pick its new CEO from within the company makes it clear that it won’t budge from current strategy, which is based on its acquisition of the QNX operating system, according to Geoff Blaber, analyst at CCS Insight. QNX is already used on its PlayBook tablet, and will also be used on its smartphones with the arrival of BlackBerry 10, Blaber said.

“Eighteen months ago Mike and Jim took a bold step when we had to make a major decision around our future platform, and they purchased QNX to shepherd the transformation of the BlackBerry platform for the next decade,” Heins said. “Right now, with PlayBook 2.0 coming out in February, we are more confidant than ever that this was the right path to go.”

At first, Heins will focus on improving the company’s marketing efforts, which include hiring a new chief marketing officer as soon as possible, and the way it develops products.

“We need to be more marketing driven, and we need to be more consumer-oriented because that is where a lot of our growth is coming from,” said Heins.

RIM will also change how it develops products. The company has been innovating while developing the products, and that needs to stop, Heins said.

Innovation will take place with much more emphasis on prototyping, and RIM has great teams that can try new ideas out, he said.

“But when we say a product is defined … execution has to be really, really precise, with no churn in existing development programs,” said Heins.

Heins didn’t address rumors about RIM being acquired, but emphasized that its current model is the way forward.

“I will not in any way split this up or separate it into different businesses,” said Heins, adding that while he will listen to anyone who wants to license BlackBerry 10, it is not his main focus.

Picking a new CEO from within was the right decision, according to analysts.

“Heins has been the COO for some time. He has been at RIM for over four years now, and he has been leading the current product transition,” said Blaber. “It will be about delivering on the strategy they have already embarked on.”

Pete Cunningham, analyst at market research company Canalys agreed: “RIM has been stagnating and needed an injection of fresh leadership.”

Bringing someone in from the outside would have been riskier, according to Cunningham.

The big challenge now is to get BlackBerry 10 smartphones to market as soon as possible. In December, RIM said it would not start selling phones with the software platform until the “later part” of 2012, because it wanted to wait for the arrival of more advanced chipsets.

“It is hard to see that a change of leadership at the company can accelerate that schedule terribly much,” said Cunningham.

Products based on the BlackBerry 10 platform were expected to arrive earlier, and the delay has hurt RIM, according to Blaber.

“The reality is that creating a new platform, albeit be it on a pre-existing operating system in QNX, was always going to take some time,” said Blaber, who thinks that the development of the PlayBook distracted RIM’s engineering department to the detriment of new smartphones.

Another of Heins’ main challenges will also be to help RIM regain some of former glory in the U.S. The company watched its market share drop from 24 percent in the third quarter of 2010 to just 9 percent in the same period last year, according to Canalys.

However, the picture for RIM in other parts of the world is more positive. The Middle East and Africa and Southeast Asia were particular bright spots during the third quarter, Canalys said.

“There are a number of markets where BlackBerries are still selling really well, but the problem RIM has that everyone is focused on the U.S. market, and that is where is has taken a real beating,” said Cunningham.

It is likely to get worse before its gets better for RIM. Just like vendors such as Sony Ericsson, Motorola Mobility and HTC RIM struggled during the fourth quarter.

RIM has its BlackBerry World conference coming up at the beginning of May. That will be one of the first opportunities for Heins to present his vision for the company, and bring back some excitement.

“But that will not be an easy job,” said Cunningham.

Microsoft gives details on mobile broadband improvements in Windows 8

Microsoft has given details on a variety of ways in which the upcoming Windows 8 operating system does a better job than its predecessors at letting users manage their connections to Wi-Fi and mobile broadband networks.

 

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

“We looked at the fundamentals of wireless connectivity and re-engineered Windows 8 for a mobile and wireless future, going beyond incremental improvements,” reads a blog post published on Friday.

Windows 8 has been designed to simplify the process of connecting to mobile broadband networks and of managing those connections, including monitoring data usage and controlling costs.

“We knew that if we were to give you true mobility, that Wi-Fi alone would not be enough. Therefore, for Windows 8, we fully developed and integrated mobile broadband (MB) as a first-class connectivity experience within Windows — right alongside Wi-Fi,” wrote Billy Anders, a Microsoft group program manager and the blog post’s author.

Windows 7 allows users to connect to mobile broadband networks, but it’s up to users to find and install required drivers and software, including searching for them online at times.

Windows 8 comes with a common mobile-broadband class driver that works with devices from a variety of mobile operators and vendors, eliminating the need for users to install device driver software. “You just plug in the device and connect. The driver stays up to date via Windows Update,” Anders wrote.

Another enhancement in Windows 8 is that it provides native management within a single console of mobile broadband device functions, such as turning on and off their radios and configuring their connection settings. Previously, users had to perform these tasks in the individual management application for each device.

“Prior to Windows 8, you needed these applications to compensate for functionality not provided natively in Windows. This additional software confused and frustrated users by conflicting with the Windows connection manager, showing different networks, network status, and a separate user interface,” he wrote. “Windows 8 eliminates this confusion by providing simple, intuitive, and fully integrated radio and connection management.”

Wi-Fi and Bluetooth device functions can also be managed centrally from within Windows 8. The operating system’s network settings console also lets users establish connection priorities, so that their machine will automatically opt to, say, connect to a Wi-Fi network as the first option if available, and, if it’s not, then seek a mobile broadband connection.

Windows 8 also “learns” about the user’s connection priorities based on their actions. As a result, when returning from “standby” mode, a Windows 8 machine is able to reconnect faster than Windows 7 — in about a second.

“You do not have to do anything special for this — Windows just learns which networks you prefer and manages everything for you. This work was a major part of the architectural work we did in the networking stack and with our hardware partners,” Anders wrote.

Windows 8 has also been designed to help users be aware of mobile broadband data limits and costs. “Prior to Windows 8, we maintained consistent behavior on all types of networks relative to bandwidth usage. With Windows 8, we now take the cost of the network into consideration: we assume that mobile broadband networks have restrictive data caps with higher overage costs — vs. Wi-Fi –, and adjust networking behavior with these metered networks accordingly,” the post reads.

To help with managing mobile broadband data usage and costs, the Windows 8 task manager lists how much data specific applications have used up, so users are aware of which applications consume more data.

70-545 Q & A / Study Guide

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com


QUESTION 1
You are employed as a database developer at Certkingdom.com. You make use of SQL Server 2008 to
develop database strategies.
You are in the process of developing a strategy that has three tables named Certkingdom1, Certkingdom2, and
Certkingdom3. The Certkingdom1 and Certkingdom2 have the integer and varchar data type column types configured
respectively. Certkingdom3 has both the integer and varchar data types configured as column types.
You have configured rowlevel compression on Certkingdom1, and page-level compression on Certkingdom2 and
Certkingdom3.
Which of the following describes the reason for this configuration?

A. It allows for the reduction of disk space usage, while modifying the data types in the tables of the database
B. It allows for the reduction of disk space usage without modifying the data types in the tables of the database
C. It allows for the increase of disk space usage, while modifying the data types in the tables of the database
D. It allows for the increase of disk space usage, while modifying the data types in the tables of the database

Answer: B

Explanation:


QUESTION 2
You are employed as a database developer at Certkingdom.com. You make use of SQL Server 2008 to
develop database strategies.
You have received instructions to design a database strategy that includes a table which hosts
data imported from an outside source. This data includes a field named TransactionTime that
should be configured to make use of hh:mm:ss[.n] format.
You have been informed that the data type selected for the TransactionTime field must allow for
storage to be kept to a minimum.
You, therefore, make use of the time(1) data type.
Which of the following is TRUE with regards to the time data type?

A. The default fractional precision is 7 (100ns).
B. The default fractional precision is 3 (100ns).
C. The time produced by the time data type is not time zone aware and is based on a 24-hour clock.
D. The time produced by the time data type is time zone aware and is based on a 12-hour clock.

Answer: A,D

Explanation:


QUESTION 3
You are employed as a database developer at Certkingdom.com. You make use of SQL Server 2008 to
develop database strategies.
You have received instructions to design a strategy that has two tables named CertkingdomVendor and
CertkingdomItem. You have configured a foreign key constraint between the CertkingdomVendor and CertkingdomItem
tables on the CertkingdomVendorID column.
You have configured the CertkingdomVendor table to display a 0 value for the CertkingdomVendorID when a
vendor is removed. You also want make sure that the CertkingdomVendorID value in the CertkingdomItem table is
set to 0 when a vendor is removed.
You then create a default constraint on the CertkingdomVendorID column in the CertkingdomItem table, which is
used to set the value to 0.
Which of the following actions should you take NEXT?

A. You should consider setting the ON DELETE property of the foreign key constraint to Null.
B. You should consider setting the ON DELETE property of the foreign key constraint to Default.
C. You should consider setting the ON DELETE property of the foreign key constraint to Cascade.
D. You should consider setting the ON DELETE property of the foreign key constraint to No
Action.

Answer: B

Explanation:


QUESTION 4
You are employed as a database developer at Certkingdom.com. You make use of a SQL Server 2008
instance to develop database strategies.
You are in the process of designing a database strategy that makes use of the Integration
Services and Microsoft Sync Framework SQL Server components.
Which of the following is TRUE with regards to the use of these components?

A. Microsoft Sync Framework allows for collaboration and offline access for applications, services, and devices.
B. Microsoft Sync Framework prevents collaboration and offline access for applications, services, and devices.
C. Integration Services allows for the merging of data from Heterogeneous Data Stores.
D. Integration Services prevents the merging of data from Heterogeneous Data Stores.

Answer: A,C

Explanation:


QUESTION 5
You are employed as a database developer at Certkingdom.com. You make use of SQL Server 2008 to
develop database strategies.
You have received instructions to design a strategy that helps Certkingdom.com’s administration manager.
You have created three entities named User, UserTask, and UserAssignment. You have
configured the User entity to make use of the UserID attribute, the UserTask entity to make use of
the UserTaskID attribute, and the UserAssignment entity to make use of the UserAssignmentID attribute.
You have been informed that the strategy must allow for users to be assigned multiple tasks. You
also need to ensure that a task is deleted when it has been completed, and that the assignment
linked to that task is also deleted. Furthermore, a NULL value has to replace the user reference to
the user assignment as soon as a user becomes unavailable to finish a task.
Which combination of the following actions should you take? (Choose all that apply.)

A. You should consider configuring Foreign Key constraints on the UserTaskID and UserID
attributes in the UserAssignment entity.
B. You should consider configuring Foreign Key constraints on the UserTaskID and UserID
attributes in the UserTask and User entities respectively.
C. You should consider referencing the UserTask and User entities respectively.
D. You should consider referencing the UserAssignment and User entities respectively.
E. You should consider specifying the On Delete property as NULL.
F. You should consider specifying the On Delete property as Default.

Answer: A,C,E

Explanation:

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Oracle calls school’s revised lawsuit over software project a ‘transparent ploy’

Oracle is asking a judge to throw out some of the claims made in a lawsuit filed against the vendor by Montclair State University over an allegedly failed ERP (enterprise-resource-planning) software project, according to a filing made this week in U.S. District Court for the District of New Jersey.

MCTS Certification, MCITP Certification

Microsoft Oracle Exam Training , Oracle Certification and over 2000+
Exams with Life Time Access Membership at https:://www.actualkey.com

MSU sued Oracle in May 2011, blaming the vendor for a series of problems and delays on the PeopleSoft project, which was supposed to replace 25-year-old legacy applications. The parties had signed a US$15.75 million contract for software and implementation services in 2009.

The New Jersey school ended up firing Oracle and has said completing the project will cost up to $20 million more than the original budget. Oracle has countersued, seeking money it says MSU owes it and blaming school officials for the project’s woes.

In December, the school filed an amended complaint that added new allegations, including that Oracle had conducted a “rigged” demonstration of the software package at issue.

Oracle’s motion this week responds to that filing, asking that its allegations of fraudulent inducement, gross negligent misrepresentation, grossly negligent performance of contractual obligations and willful anticipatory repudiation of contract be dismissed.

The school’s initial complaint “was premised on the alleged breach of the Consulting Agreement between Oracle and MSU,” Oracle wrote in its filing this week. “Now, recognizing that there was no breach by Oracle and that the contract contains valid and enforceable limitations of liability, MSU has conjured up claims which completely contradict the allegations it filed initially.”

This amounts to a “transparent ploy” that “fails as a matter of law because, try as it may, MSU cannot avoid the fully integrated, extensively negotiated contract which covers the exact terms that form the basis of MSU’s new tort claims,” Oracle added.

MSU’s amended complaint includes claims of wrongdoing by Oracle that are “directly contradicted by a number of contractual provisions,” according to the filing.

For example, the school had alleged that Oracle said its base PeopleSoft system for higher education institutions would satisfy 95 percent of MSU’s more than 3,000 business requirements.

But “the Consulting Agreement makes clear, however, that 596 of the 3,071 requirements laid out in Attachment C-1 of the Fixed Price Exhibit were ‘Not in Scope,’ that 60 of the requirements were designated as ‘Undefined,’ and 52 of the requirements were to be met by customization of the base product,” Oracle said. “Thus, the Consulting Agreement provides that roughly 23% of MSU’s requirements were not to be met by the Oracle base product.”

Oracle’s motion also denies MSU’s allegation that the software vendor misrepresented how much MSU staff and resources would be required to finish the project on Oracle’s proposed schedule.

Once again, the parties’ consulting agreement contradicts the allegation since its wording “put the onus on MSU, not Oracle, to assure that MSU had the required personnel and resources,” the filing states.

If the school can provide documentation for all of its allegations in the 60-plus-page amended complaint, “they’re going to be in a real strong position,” but it’s not yet clear how the case will play out, said one IT consultant and expert witness who has testified in several cases involving Oracle software.

For example, the amended complaint included a long list of original project requirements. “Many of them are stated in general enough terms that it’s entirely possible there was a legitimate misunderstanding on the part of Oracle as to what those requirements involved,” said the consultant, who requested anonymity because of current involvement in another case regarding Oracle.

To that end, Oracle’s motion to dismiss cites an “assumption” in the consulting agreement regarding the project requirements.

If the base PeopleSoft product could do “what” a particular requirement called for, but not “how” MSU wanted it addressed, “it is MSU’s responsibility to change MSU’s business process to accommodate how the base product’s business process addresses the requirement,” the motion states.

“It’s entirely possible when you look at what was delivered it will be a judgment call, rather than a clear-cut determination, as to whether what Oracle delivered met those requirements or not,” the consultant said.

MSU plans to oppose Oracle’s motion, according to a spokeswoman, who declined further comment.

Overall, the case presents a cautionary tale for vendors and software customers.

“This is why both sides should document the process,” said analyst Ray Wang, CEO of Constellation Research. “When a project goes down, fingers point everywhere.”

70-451 Q & A / Study Guide

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com


QUESTION 1
You work as a database developer at Certkingdom.com. You need to plan a SQL Server 2008 database
that will be accessed by mobile users.
The database must be able to profile data before importing it from heterogeneous data sources,
including Microsoft Office Excel, Microsoft SQL Server 2000, Microsoft SQL Server 2005, and
CSV files. In addition, Certkingdom.com’s mobile users must have collaboration and offline capabilities
and they must be able to use heterogeneous data stores.
How should you plan your database if you want your design to use the least amount of
administrative effort?

A. You should make use of the Analysis Services and the Notification Services.
B. You should make use of the SQL Server Agent.
C. You should make use of the Integration Services and the Microsoft Sync Framework.
D. You should make use of the Service Broker and SQL Mail.

Answer: C


QUESTION 2
Certkingdom.com has hired you to design a SQL Server 2008 database for its online retail application. The
database must be able to run both Transact-SQL statements as well as SQL Server Integration
Services (SSIS) packages. Certkingdom.com plans on running scheduled maintenance tasks on the
database and they want the database to send alerts and notifications to the network
administrators.
How should you design this database?

A. You should make use of the Analysis Services and the Notification Services.
B. You should make use of the Reporting Services.
C. You should make use of SQL Server Agent.
D. You should make use of the Service Broker and the Notification Services.

Answer: C


QUESTION 3
Certkingdom.com hires you as their database administrator of their SQL Server 2008 database
infrastructure. You need to optimize a very large database table for query execution against string
data. The database contains several million rows of data. You need to ensure that the queries are
performed in order of proximity and are completed in the least amount of time possible.
How should you configure the database?

A. You should create a partitioned view on the table.
B. You should create a nonclustered index on the table.
C. You should make use of the Analysis Services.
D. You should enable Full-Text-Search.

Answer: D


QUESTION 4
You work as a database developer at Certkingdom.com. You need to design a SQL Server 2008 database
named Sales. The Sales database will have tables named Customers with an identity column
named CustomerID, Products with and identity column named ProductID, SalesReps with an
identity column named RepID, Orders with an identity column named OrderID, and Invoices with
an identity column named InvoiceID.
Sales representatives are assigned to specific customers with each Sales Representative being
assigned to more than one customer.
You need to ensure that the database is normalized and that it represents the relationship
between the Sales Representatives and the customers.
How should you design your database?

A. You should create a foreign key constraint between the SalesReps and Customers tables.
B. You should make use of the hierarchyid data type on the SalesReps table.
C. You should add a SalesRep2Customer table with foreign key constraints to the SalesReps and
Customers tables.
D. You should make use of a table-valued function on the SalesReps table.
E. You should make use of a view based on the SalesReps and Customers tables.

Answer: C

Explanation:


QUESTION 5
Certkingdom.com has hired you as their database administrator of their SQL Server 2008 database
infrastructure. Certkingdom.com has a Sales database that contains tables named Orders, OrderDetails,
and Inventory. The OrderDetails table stores details for Orders table.
You need to ensure that when rows on the Orders table are moved to an archive and deleted from
the Orders table, the related detail in the OrdersDetails table is also deleted.
How would you accomplish this using the least lines of Transact-SQL code as possible?

A. You should create a filtered index on the OrderDetails table.
B. You should create a foreign key relationship between the Orders and OrderDetails tables.
C. You should create a stored procedure that deletes the related data on the OrderDetails table.
D. You should create a trigger on the Orders table that executes the stored procedure.
E. You should set Cascade Delete to False.
F. You should make use of the Service Broker.
G. You should set Cascade Delete to True.

Answer: B,G


MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

MB2-228 Q & A / Study Guide

MCTS Certification, MCITP Certification

Microsoft MCTS Certification, MCITP Certification and over 2000+
Exams with Life Time Access Membership at https:://www.actualkey.com

 


QUESTION 1
Which of the following statements describe the “Deep” Access Level most accurately?

A. The user can access objects in the user’s business unit.
B. The user can access objects in their business unit and all business units subordinate to
the user’s business unit including private objects.
C. The user can access objects in their business unit and all subordinate business units.
D. The user can access objects in their business unit, all business units subordinate to
their business unit and the parent business unit.

Answer: C


QUESTION 2
Bob wants to create a custom solution to extend Microsoft CRM. In order to utilize some
of the best practices in developing solutions with the Microsoft CRM class libraries,
which of the following classes might he include in his solution?

A. A Data Access Class to encapsulate stored procedures to access Microsoft CRM data
store.
B. A Configuration Class to extract static information stored in configuration files.
C. A Wrapper Class to encapsulate logic for interacting with the Microsoft CRM class
library.
D. An Abstract Base Class to encapsulate general code pertaining to objects and variables
for reuse.

Answer: B,C,D


QUESTION 3
Which of the following approaches is possible using the extension mechanisms for
implementing custom platform-based business logic for Microsoft CRM 1.2?

A. Execute code when an account is opened for view.
B. Execute code before the deletion of an account.
C. Execute code after the creation of an account.
D. Execute code between the user’s save and the creation of an account.

Answer: C


QUESTION 4
You are developing a custom application that integrates Microsoft Business Solutions
CRM Accounts with another system. The functional requirements state that the
post-callout must update the account with an account number from the other system.
Your application will use a dedicated user account to perform the update. While testing
your post-callout you notice that it has entered an infinite loop. Which answer best
describes the steps to take to resolve this problem?

A. Set the TransactionComplete parameter of the PostUpdate event to true when updating
the account number in your post-callout.
B. Test to see if the modified by field in the XML string passed to the PostUpdate event
equals the dedicated user account used by your application.. If they are the same, do not
update the account.
C. Store the account GUID in a class variable. Test for the same GUID on subsequent
PostUpdate events. If they match, do not update the account.
D. Use Thread-Local-Storage to store the account GUID. Test for the same GUID on
subsequent PostUpdate events. If they match, do not update the account.

Answer: B


QUESTION 5
Which of the following field types support client side events?

A. Picklist
B. Textbox
C. Lookup
D. DateTime

Answer: A


QUESTION 6
One of the privileges allowed on Microsoft CRM objects is the SHARE privilege. Which
of the following rules are true as it relates to sharing an object in Microsoft CRM?

A. The person sharing an object can define which privileges they will include as a part of
that sharing.
B. Anyone with share privileges on an object can share it with additional users or teams.
C. Sharing can enable a user without certain privileges to a type of object to perform
those actions after an instance of the object is shared with them. For example: A user role
doesn allow them to read Leads. But if you share a lead with the user and grant the read
privilege, they will be able to view it.
D. Access privileges on a shared object are the same for each user it is shared with.

Answer: A,B


QUESTION 7
Which of the following approaches is used to upload an attachment to a note?

A. Use the CRMNotesManager.Attach() method to specify the path of the attachment.
B. Use the CRMNotesManager.Append() method to specify the path of the attachment.
C. Use a html page to capture the attachment details and submit to the
MSCRMSERVICES/NoteUpload.srf page on the Microsoft CRM Server.
D. Include the attachment path “<attachmenturl>?in the notesManagerXml definition xml
string used during the create or update of the note.

Answer: C


QUESTION 8
Bob is tasked with developing a web application to help in the organization and
assignment of tasks in Microsoft CRM. One of the requirements for this application is to
generate a set of task activities and assign them to specific users. Which of the following
methods can Bob use to meet this requirement?

A. CRMActivity.Route() method moves the activity to the private or public queue of the
user or does auto-routing.
B. CRMActivity.Handle() method moves an activity to the In Progress (WIPBin) queue
of the user.
C. BizUser.Queue() method can be used to assign to a specific user work in progress
queue.
D. Assign activities to public queues configured to automatically assign tasks to users
based on predetermined criteria.

Answer: A,B


QUESTION 9
Which of the following steps is required when retrieving account details using the
CRMAccount.Retrieve() method?

A. Create a CUserAuth object to represent the caller.
B. Set the bizUser.MerchantId to the account being retrieved.
C. Specify the columnset to be returned from the query.
D. Create an account object and set its accountid, Url and the Credentials properties for
the specific account being queried.

Answer: A


QUESTION 10
Which of the following is a set of Access Rights can be associated with an Account
Object?

A. CRM_ACCESS_WRITE CRM_ACCESS_READ CRM_ACCESS_DELETE
CRM_ACCESS_ASSIGN CRM_ACCESS_APPEND
B. CRM_ACCESS_WRITE CRM_ACCESS_READ CRM_ACCESS_DELETE
CRM_ACCESS_ASSIGN CRM_ACCESS_SHARE CRM_ACCESS_UPDATE
C. CRM_ACCESS_WRITE CRM_ACCESS_READ CRM_ACCESS_DELETE
CRM_ACCESS_ASSIGN CRM_ACCESS_SHARE CRM_ACCESS_APPEND
CRM_ACCESS_APPENDTO CRM_ACCESS_EXECUTE
D. CRM_ACCESS_WRITE CRM_ACCESS_READ CRM_ACCESS_DELETE
CRM_ACCESS_EXECUTE

Answer: A


MCTS Certification, MCITP Certification

Microsoft MCTS Certification, MCITP Certification and over 2000+
Exams with Life Time Access Membership at https:://www.actualkey.com

Microsoft is rated third most-valuable brand in the world, but there are dangers signs ahead

Microsoft was just rated the third most-valuable brand in the world by Interbrand, but there are trouble signs ahead. The company’s brand value dipped 3%, the only top-tend brand to lose value in 2011. And both Apple and Google’s value surged during the year, with Apple’s value jumping 58% and Google’s 27%. At this rate, Google will soon surpass Microsoft and Apple won’t be far behind.

 

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Interbrand rates the value of the top 100 global brands, and publishes that list every year. The value of Microsoft’s brand, Interbrand found, was nearly $59.1 billion in 2011, down 3% from the year previous. It ranked behind Coca Cola, which was at number 1, and IBM at number 2.

Google came in at number 4, with a value of $55.3 billion. Its value surged 27% over last year. Its relative ranking is unchanged from last year.

Apple’s value, meanwhile, skyrocketed 58% in the past year, to nearly $33.5 billion, jumping to number 8, up from 17 a year ago.

Microsoft has been the number 3 most valuable brand since 2008. From 2000 to 2007, it had been ranked number 2, so its value relative to IBM has dipped slightly in the past decade, which supplanted Microsoft at the number 2 spot in 2008.

If Google and Apple keep growing at the same rate in 2011, and Microsoft slips 3% again, next year Google will beat out Microsoft at the number 2 spot, and Apple won’t be far behind.

Interbrand includes notes about each brand, and what it says about Microsoft accurately captures the company’s dilemma. After noting that Microsoft dominates operating systems, server software, and office suites, Interbrand notes:

This is both a blessing and a curse as the future of computing moves to the mobile space. Competitors continue to lure customers with mobile applications that turn individual devices into ecosystems. Google’s no-cost model will continue to put pressure on Microsoft’s profit margins, and Google Apps could threaten the Microsoft Office business with its competing cloud integration and collaborative tools.

I don’t agree that Google Apps will threaten Microsoft Office any time soon, but otherwise, I think Interbrand is on target. Interbrand also correctly rightly out that the Nokia deal, Windows 8, Kinect, and Xbox may help Microsoft in 2012.

70-450 Q & A / Study Guide

 

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com


QUESTION 1
You work as a database administrator at Certkingdom.com. You are in the process of preparing the
deployment of a new database that will have 45 gigabytes storage space for the transaction log
file, and 280 gigabytes storage space for the database data file.
There are approximately six 120 GB disk drives available for the database in the storage array.
Certkingdom.com contains a RAID controller that supports RAID levels 0, 1, 5 and 10. The disks are on
the RAID controller. You have received an instruction from the CIO to make sure that the
transaction log’s write performance runs at optimum. The CIO has also instructed you to make
sure that in the event of a drive failure, the database and transaction log files are protected.
To achieve this goal, you decide to configure a storage solution.
Which of the following actions should you take?

A. You should consider using a RAID 1 volume as well as a RAID 5 volume in your storage configuration.
B. You should consider using a RAID 1 volume as well as a RAID 10 volume in your storage configuration.
C. You should consider using a RAID 3 volume as well as a RAID 5 volume in your storage configuration.
D. You should consider using a RAID 1 volume as well as a RAID 3 volume in your storage configuration.

Answer: A

Explanation:


QUESTION 2
You work as a database administrator at Certkingdom.com. Certkingdom.com has a database server named ABCDB04
with a SQL Server 2008 instance that includes an extensive mission-critical database that is
constantly being used ABC-DB04 has a quad-core motherboard with four CPUs.
When it is reported that ABC-DB04 often encounters CPU pressure, you receive an instruction
from management to make sure that the accessible CPU cycles are not exhausted by online index rebuilds.
Which of the following actions should you take?

A. You should make use of the affinity I/O mask option.
B. You should make use of the optimize for ad hoc workloads option.
C. You should make use of the affinity mask option.
D. You should make use of the max degree of parallelism option.

Answer: D

Explanation:


QUESTION 3
You work as a database administrator at Certkingdom.com. Certkingdom.com has a database server named ABCDB01
with a SQL Server 2008 instance.
During routine monitoring on ABC-DB01, you discover that the amount of CXPACKET waits
experienced by the instance is low, while the amount of lazy writer waits is abundant.
You have been instructed to enhance the operation of the instance to ensure productivity.
Which of the following actions should you take?

A. You should consider setting up the Windows System Monitoring tool to better the performance.
B. You should consider setting up the Asynchronous database mirroring to better the performance.
C. You should consider using the SQLAGENT.OUT log to better the performance.
D. You should consider setting up the software non-uniform memory access (soft-NUMA) to better the performance.

Answer: D

Explanation:


QUESTION 4
You work as a database administrator at Certkingdom.com. Certkingdom.com has a database server named ABCDB01.
ABC-DB01 is configured with 4 quad-core processors, 80 gigabytes of RAM, and multiple
independent raid volumes.
You are in the process of using a transactional database on the instance. It is anticipated that the
transactional database will have a significant amount of INSERT, UPDATE, and DELETE
activities, which incorporates the creation of new tables.
You receive an instruction from management to minimize the contention in the storage allocation
structures so that database performance is optimized, and the disk bandwidth maximized.
Which of the following actions should you take?

A. You should consider enabling Server Auditing.
B. You should consider using multiple data files for the database.
C. You should consider using row-level compression.
D. You should consider using the checksum page verify option.

Answer: B

Explanation:


QUESTION 5
You work as a database administrator at Certkingdom.com.
Certkingdom.com has informed you that a new database, named ABCData, has to be installed on a SQL
Server 2008 instance. ABCData is made up of several schemas, of which one will host a
significant amount of read-only reference information. Information is regularly inserted and
updated on ABCData.
You have received instructions from the management to configure a physical database structure
that enhances the backup operation.
Which of the following actions should you take?

A. This can be accomplished by using multiple filegroups and a single log file to set up the database.
B. This can be accomplished by using caching on the multiple data files.
C. This can be accomplished by using multiple downstream servers to create the database.
D. This can be accomplished by using the Database Engine Tuning Advisor tool to create the database.

Answer: A

Explanation:

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Windows 8 is a big risk to the consumer PC industry

Windows 8 represents the biggest change between versions of the operating system on most consumer PCs, and for better or worse it is going to be very important for that industry.

MCTS Certification, MCITP Certification

Best Microsoft MCTS Certification, Microsoft MCITP Training at examkingdom.com

The consumer PC industry is in the doldrums, with sales down at bothersome levels and a near-tangible lack of enthusiasm in the air. The Ultrabook is launching in full force, and while that is intended to reignite consumer passion it alone is not going to do the trick. Windows 8 will launch in the consumer market with great fanfare this year, and how the average PC buyer will react to an OS that is such a radical departure from past versions of Windows is a big question mark.

Adopting the Metro interface in Windows 8 is a major effort by Microsoft to make the PC OS appeal to the average consumer, but it’s not a given what that reaction will be. Fact is, some consumers have an aversion to new things that are radically different from what they are used to, and that may be especially the case with PCs that many already find intimidating.

One risk Microsoft has taken with the move to such a radically different interface in Metro is the message it sends about current versions of Windows. In a way, it is an admission to consumers that Windows 7 and older versions are too outdated, and not good enough for today’s PC user. This may bite them if the reaction to Metro in the mainstream market is not positive at launch.

PC makers depend on new versions of Windows to jumpstart sales, as most consumers upgrade the OS by buying new systems. Systems with Windows 7 will still be available for a while, but Windows 8 is going to be needed to really get systems flying off the shelves. Windows 8 is so different, if buyers are reluctant to make such a big change then system manufacturers are going to be in a real pickle. They won’t sell new systems with Windows 8 due to the radical changes, and they might not be able to continue selling PCs with the older Windows if it’s viewed as too outdated.

Microsoft has a lot riding on the market acceptance of Windows 8, but it’s not alone. PC makers have even more to lose if the market has a knee-jerk reaction to the Metro style.

The marketing message from Microsoft better be well-thought out for Windows 8. Consumers need to believe it is so much easier, so much better that they have to have it. This is critical to market acceptance for something so different. If this is left up to the OEMs, the message will end up being confusing at best and negative at worst. It is the most important marketing campaign Microsoft has ever undertaken, and it better already be under careful construction.

If Microsoft and OEMs begin the Windows 8 message to address how it not only covers “regular” PCs but fancy tablets and other forms, massive confusion will follow. Consumers don’t want to run the same Windows on PCs and tablets, they are likely only in the market for one or the other at a given time. Multiple device support, Intel and ARM support, touch and non-touch support is not the message for consumers. Just show what the buyer can do with Windows 8, nothing else.

Windows 8 is a big risk to the consumer PC industry, and a lot is riding on it. Microsoft better get it ready like no other Windows before, and sell it the right way. I am excited by Windows 8 and the Metro interface, but I’m not who they need to sell. It’s all the people who haven’t even seen Windows Phone yet that they need to convince how good Windows 8 will be, and that’s most everyone.

MB2-186 – Microsoft CRM Applications Professional v.1.1 – Q&A / Study Guide

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

 


Exam Name: Microsoft CRM Applications Professional v.1.1
Exam Type: Microsoft
Exam Code: MB2-186


 

 

QUESTION 1
Which of the following statements regarding Account record relationships is correct?

A. Contacts can only have one parent Account
B. Accounts can parent many other Accounts
C. Accounts can have many parent Accounts
D. Accounts can parent many Contacts

Answer: A, B, D


QUESTION 2
When does an Activity change ownership in the Microsoft CRM application?

A. When it is modified by another user
B. When it is assigned to another user
C. When it is shared with another user
D. When it is viewed by another user

Answer: B


QUESTION 3
What is the significance of blue field labels found in Microsoft CRM records?

A. A blue field label indicates a business required field value
B. A blue field label indicates a business recommended field value
C. A blue field label indicates a system generated field value
D. A blue field label indicates a field value that may be updated only by a system administrator

Answer: B


QUESTION 4
Which of the following statements about Notes and Attachments is correct?

A. Notes may be shared with other application users.
B. Notes are always parented by another record.
C. Sales Professional is required to use Notes and Attachments.
D. Notes and attachments can only be added to Accounts, Contacts and Opportunities.

Answer: B


QUESTION 5
Which of the following are functions in Microsoft CRM for finding data?

A. CRM Index Alphabet Bar
B. Options menu
C. Quick Create
D. View menu

Answer: A, D


QUESTION 6
What action in the Account and Contact record is permanent and cannot be reversed?

A. Assigning
B. Deactivating
C. Deleting
D. Sharing

Answer: C


QUESTION 7
What types of records may be assigned to a Queue in the Workplace?

A. Accounts
B. Activities
C. Cases
D. Opportunities

Answer: B, C


QUESTION 8
A Subject record has how many parent relationships?

A. 1
B. 3
C. 5
D. Unlimited

Answer: A


QUESTION 9
If a Microsoft CRM user accepts an Activity or Case, where will it be placed in the application?

A. Assigned queue
B. Draft queue
C. In Progress queue
D. Public queue

Answer: C


QUESTION 10
What are the personal options for converting incoming E-mail to Microsoft CRM Activity records?

A. All Incoming e-mail
B. Only inbound e-mail
C. Only e-mail about a new CRM record
D. Only e-mail about an existing CRM record

Answer: A, D


MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com