Category Archives: Adobe

AD0-E559 Adobe Marketo Engage Business Practitioner Expert Exam

Exam details:
Level: Expert (1-3 years’ experience)
Passing Score: 32/50
Time: 110 mins
Delivery: Online proctored (requires camera access) or test center proctored
Available languages: English & Japanese
Cost: $225 (global) / $150 (India)
Exam ID: AD0-E559

Minimum experience

You should have:
Approximately 18 months of experience with Marketo features and capabilities needed to create marketing campaigns and utilize customer behavior data

You should be a marketer with experience in:
Building, launching and analyzing campaigns
Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM

Additionally, you should be familiar with the following tools and technologies:
Adobe Marketo Engage
Excel and CSV file format
API concepts
CRM basics
Social media platforms like Facebook and LinkedIn
Microsoft Office
Basic HTML

Examkingdom Adobe AD0-E559 Exam pdf,

MCTS Training, MCITP Trainnig

Best Adobe AD0-E559 Free downloads , Adobe AD0-E559 Dumps at Certkingdom.com

Intended audience:
Marketing operations manager/specialist/expert/analyst
Digital marketing manager/specialist/expert/analyst
Campaign manager/specialist/expert/analyst
Marketo Engage consultants
Digital/marketing automation manager/specialist/expert/analyst
Marketing systems manager
Demand generation manager
Email marketing manager
Revenue operations manager
Growth operations manager
Martech architect
Marketing technology manager
Integrated campaign managers
Business system analyst

Readiness self-assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and Details

Section 1: Administration and Maintenance (12%)
Determine mapping process between Marketo and CRM
Identify what happened to an asset using the Audit Trail
Recognize differences between users and roles
Given a scenario, identify the best fit for using workspace and partitions
Identify CRM platforms with native Marketo synchronization
Given a scenario, locate where information is referenced

Section 2: Marketing Activities/Campaign Management (46%)
Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
Given a scenario, define the next step
Identify the root cause of a problem
Interpret the relationship between programs, channels, tags and period cost
Demonstrate/apply the correct configuration to Engagement Programs
Give examples of usage for different types of tokens
Summarize the utility of Webhooks in Marketo and how they are used
Identify and apply the appropriate use of the PMCF
Explain the benefits of Global Assets and how to use them
Demonstrate the capabilities of forms
Perform and analyze an A/B test strategy
Identify where a program or asset has been referenced with ‘Used By’
Troubleshoot communication limits
Use Webinar provider information in an event program

Section 3: Lead Management (12%)
Outline the key decision points in defining the lifecycle model
Apply best practices around lead scoring
Implement the appropriate interesting moments
Interpret the lead activity log
Given a scenario, identify the creation source

Section 4: Data Management (10%)
Demonstrate how to set up a data management program
Analyze an instance’s data quality
Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
Summarize how segmentation works

Section 5: Reporting (4%)
Given an outcome of a campaign, determine how to set up a program to provide the best reporting
Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best Practices (16%)
Demonstrate the relevance of lead scoring in marketing and sales collaboration
Illustrate the benefits of the folder structure and naming conventions
Apply best practices around A/B testing
Explain the process to perform a quality check on any Marketo program
Explain the process to perform a quality check on an email

QUESTION 1
A field needs to be created on the Person object that is visible in both CRM and Adobe Marketo Engage.
Which steps always need to be completed in order to accomplish this?

A. Create a field on the lead or contact objects in CRM. provide read/write access to the Adobe Marketo Engage Sync User
B. Create a field on the person object in Adobe Marketo Engage, refresh the schema in Adobe Marketo Engage
C. Create a field on the lead and contact objects in CRM, add this field to Marketing User page layout

Answer: B

QUESTION 2
Which two Sales CRM platforms are natively synchronized with Adobe Marketo Engage? (Choose two.)

A. Salesforce
B. Zoho
C. Microsoft Dynamics
D. Freshworks CRM (Formerly Freshsales)

Answer: A, C

Explanation:
Adobe Marketo Engage natively synchronizes with Salesforce and Microsoft Dynamics CRM
platforms. These are the only two CRM platforms that have a native integration with Adobe Marketo
Engage and do not require any third-party connectors or custom solutions

QUESTION 3
Michael manages the Adobe Marketo Engage instance for his company. In order to ensure that each
regional team can view and edit only their own programs, Michael has implemented Workspaces.
The team recently hired an intern in the Asia Pacific Japan (APJ) region who will be responsible for
cloning and preparing programs for launch, working strictly within the APJ Workspace. Custom Roles
have not been set up in their Adobe Marketo Engage instance.
What is one step Michael must take in order to limit the intern’s access to work strictly to the APJ Workspace?

A. Create a Role for the intern that grants permissions only for the APJ Partition.
B. Create a Role for the intern that grants permissions only for the APJ Workspace.
C. Create a User for the intern that grants access only to the APJ Workspace.

Answer: C

Explanation:
To limit the interns access to work strictly to the APJ Workspace, Michael must create a User for the
intern that grants access only to the APJ Workspace. This can be done by selecting the APJ Workspace
from the Workspaces drop-down menu when creating the User. The User will then only be able to
view and edit programs and assets within that Workspace.

QUESTION 4
Ajay has joined as the Adobe Marketo Engage Administrator for ACMEWorld theme park. He would
like a comprehensive list of actions that users have taken within the Adobe Marketo Engage instance
in the last six months. Also, he wants to know who updated the Webinar registration landing page in the last month.
Where would Ajay find these details?

A. Check User Login History
B. Use Audit Trail
C. View Lead Activity

Answer: B

Explanation:
To find a comprehensive list of actions that users have taken within the Adobe Marketo Engage
instance in the last six months, Ajay can use Audit Trail. Audit Trail is a feature that tracks all user
activities within an Adobe Marketo Engage instance, such as creating, updating, or deleting
programs, assets, fields, users, roles, etc. Audit Trail also shows who updated the Webinar
registration landing page in the last month by filtering by user name, date range, and activity type.

QUESTION 5
A business practitioner is building a Center of Excellence’ workspace in their Adobe Marketo Engage
Instance to house their best practice landing page and email templates. They would like to build and
store these assets in this workspace in the Design Studio and share them across all workspaces in the
Adobe Marketo Engage instance.
What does the business practitioner need to do in order to share these assets across all workspaces?

A. Put them inside a folder and share that folder with the other desired workspaces.
B. Clone them to the Design Studio of the other desired workspaces.
C. Approve them and they will automatically be shared with all other workspaces.

Answer: A

Explanation:
To share landing page and email templates across all workspaces in the Adobe Marketo Engage

AD0-E718 Adobe Commerce Architect Master Exam

Minimum experience
You should have at least 3-5 year experience leading Commerce development projects and are able to design, integrate, implement, and explain solutions to business problems by utilizing Adobe Commerce along with associated services.

Additionally, you should be very familiar with the following activities and technologies:

Extend core features
Configure Adobe Commerce fully
Create full blueprint of how an extension should work, requirements of company to blueprint of how it should work, without having to go into the code
Understand business needs/features
Performance implications of solutions and extensions
Service contracts logic
GraphQL
Understand Composer as a dependency tool
Set up and configure working instance of Adobe Commerce from scratch
Customize admin dashboard, creating grids and forms
Cache and index management; creating custom index
Create new cache type
Troubleshoot and debug various problems in environment
Extend and manage database schema
Security features, provide secure installation and development extension
Perform server-based services which Commerce connects (Redis, Varnish configuration management)
Aware of best coding standard practice, Coding standards, PSR, SOLID principle
Set up and use Commerce Services Connector (and associated services)
Staging content management
Understanding Adobe Commerce defaults, when its’ available and not available
Broad grasp of any related Commerce domain
Design project architecture
Optimize performance of Adobe Commerce default
Creating and modifying B2B
AMQP protocol and adapters in Adobe Commerce (S3)

Intended audience:
Lead Software/Commerce Architect
Technical Architect
Solution Architect
Technical Lead
Technical Expert
Full Stack Developer
Lead Engineer
Associate Technical Architect
Senior Backend Developer
Backend Software Engineer
Senior Technical Consultant

Exam details:
Level: Master (3-5 years’ experience)
Passing Score: 29/50
Time: 120 mins
Delivery: Online proctored (requires camera access)
Available languages: English
Cost: $225 (global) / $150 (India)
Exam ID: AD0-E718

Readiness self-assessment
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Examkingdom Adobe AD0-E718 Exam pdf,

MCTS Training, MCITP Trainnig

Best Adobe AD0-E718 Free downloads , Adobe AD0-E718 Dumps at Certkingdom.com


Exam objectives and scope

Section 1: Design (46%)
Design and implement optimal solutions for Adobe Commerce to meet business needs
Design logical and technical flows
Customize Commerce features
Integrate Adobe Commerce with external systems and services
Troubleshoot design flows

Section 2- Review (32%)
Review and refactor existing Adobe Commerce customizations
Utilize Commerce test frameworks throughout the whole workflow
Optimize performance and scalability for Adobe Commerce
Troubleshoot to identify the root cause of issues with Adobe Commerce
Enforce coding standards

Section 3: Configure and Deploy (22%)
Configure Adobe Commerce and make sure the project is set up optimally
Configure all aspects of Adobe Commerce Cloud
Oversee and improve deployment process
Troubleshoot infrastructure and configuration issues

Section 4: Compliance/security basics (13%)
Understand basics of compliance for privacy laws and payment security
Identify common security aspects of an Adobe Commerce project
Identify best practices and legal requirements of accessibility compliance

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
See sample questions

Section 1: Design
Create a product
Page caching
Introduction to Commerce Customer Management
Events and observers
SEO overview
Store Details
Pages
Adding a new payment integration (payment method))
Authentication
GraphQL overview

Section 2: Review
Introduction
Add a custom text field attribute
Application Testing Guide introduction
Component development
Best Practices
Configure Varnish

Section 3: Configure and Deploy
Configuration Reference Guide
Configuration files for deployment
Configure Redis
Currency
Overview of initialization and bootstrap
Fastly services overview
Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam
Adobe uses two vendors to administer proctored exams, PSI and Examity.
PSI offers test center and Japanese exam options (where available)
Examity offers a remote online option
To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

 

QUESTION 1
A company wants to build an Adobe Commerce website to sell their products to customers in their
country. The taxes in their country are highly complex and require customization to Adobe
Commerce. An Architect is trying to solve this problem by creating a custom tax calculator that will
handle the calculation of taxes for all orders in Adobe Commerce.
How should the Architect add the taxes for all orders?

A. Write a before plugin to \Magento\Quote\Model\QuoteManagement::placeOrder() and add the custom tax to the quote
B. Declare a new total collector in “etc/sales.xml” in a custom module
C. Add a new observer to the event ‘sales_quote_collect_totals_before” and add the custom tax to the quote

Answer: B

QUESTION 2
An Adobe Commerce Architect needs to log the result of a ServiceClass : : ge-Dara method execution
after all plugins have executed. The method is public, and there are a few plugins declared for this
method. Among those plugins are after and around types, and all have sortOrder specified.
Which solution should be used to meet this requirement?

A. Declare a new plugin with the sortOrder value higher than the highest declared plugin sortOrder and implement afterGetData method.
B. Declare a new plugin with the sortOrder value lower than the lowest declared plugin sortOrder and implement aroundGetData method
C. Declare a new plugin with the sortOrder value higher than the highest declared plugin sortOrder and implement aroundGetData method

Answer: C

QUESTION 3
An Adobe Commerce Architect is asked by a merchant using B2B features to help with a configuration issue.
The Architect creates a test Company Account and wants to create Approval Rules for orders.
The Approval Rules tab does not appear in the Company section in the Customer Account Menu when
the Architect logs in using the Company Administrator account.
Which two steps must be taken to fix this issue? (Choose two.)

A. Set ‘Enable Purchase Orders’ in the B2B Admin to TRUE
B. Merchant needs to log out of frontend and then log back in to load new permissions
C. Set Enable Purchase Orders’ on the Company Record to TRUE
D. Make sure that the ‘Purchase Order’ payment method is active
E. Set ‘Enable B2B Quote” in the B2B Admin to TRUE

Answer: A, C

QUESTION 4
An external system integrates functionality of a product catalog search using Adobe Commerce
GraphQL API. The Architect creates a new attribute my_attribute in the admin panel with frontend type select.
Later, the Architect sees that Productinterface already has the field my_atcribute, but returns an mc
value. The Architect wants this field to be a new type that contains both option id and label.
To meet this requirement, an Adobe Commerce Architect creates a new module and file
etc/schema.graphqls that declares as follows:
After calling command setup:upgrade, the introspection of Productlnterface field xy_attribute
remains int. What prevented the value type of field my_attribute from changing?

A. The fields of Productlnterface are checked during processing schema.graphqls files. If they have a corresponding attribute, then the backendjype of product attribute is set for field type.
B. The interface Productlnterface is already declared in Magento.CatalogGraphQI module. Extending requires use of the keyword -xceni before a new declaration of Productlnterface.
C. The Magento.CatalogGraphQI module occurs later in sequence than the Magento.GraphQI module and merging output of dynamic attributes schema reader overrides types declared in

AD0-E308 Adobe Campaign Classic Developer Exam

Certification Benefits
Certification demonstrates to the marketplace that you’re able to perform a job role using Adobe’s leading solutions. Get recognized for your expertise with Adobe products and differentiate yourself from the crowd.

Target Audience
The typical candidate is able to deliver customized Campaign implementations that meet business requirements and customer needs. They are capable of articulating and conveying technical concepts to a mixed (technical and business) audience. The candidate will have a basic knowledge of web service and project management

Certification requirement

Requirement (Complete 1)
AD0-E308 Adobe Campaign Classic Developer
AD0-E312 Adobe Campaign Classic Developer

Renewal requirement
AD0-E308 Adobe Campaign Classic Developer
AD0-E312 Adobe Campaign Classic Developer

Download exam guide
AD0-E308 Adobe Campaign Classic Developer (English | Japanese)
AD0-E312 Adobe Campaign Classic Developer (English)

You will be directed to the Adobe credential management system, where you will be prompted to log in with an Adobe ID or create a new one. Once logged in, you can access your profile and exam history.

Recommended training

You are not required to complete training before taking the exam; however, training can significantly increase your knowledge and skills. It is important to note that training alone will not provide you with the knowledge and skills required to pass an exam. Successful, on-the-job-experience is critical to providing you the knowledge needed to pass the exam.

Recommended training and sample questions are available in the exam guide. For partners, training options are available in the Partner learner journeys via the Adobe Solution Partner Program portal.

Need more training? Browse our course catalog

For more questions in regard to certification offering , visit or FAQ

QUESTION 1
A campaign target population is cut at 100 random records to receive a limited offer. When the Campaign
developer goes to approve the targeting for the offer, only 90 records are available. Ten records have been
removed by a required topology rule Less than 18 Years Old.
A Campaign developer must make sure exactly 100 records are selected and sent an offer while ensuring compliance.
How should the Campaign developer perform this task?

A. Change the execution order of the Less than 18 Years Old typology rule to execute later
B. Select 110 random records to account for the drop by the typology rule
C. Remove the Less than 18 Years Old rule from the typology defined in the delivery
D. Add a filter to the workflow to select only 18 years of age or older

Correct Answer: C

QUESTION 2
A Campaign developer must configure a campaign hierarchy. Campaign configurations are as follows:
Campaigns are budgeted and planned quarterly (Example: 2017 Q1)
Campaigns are divided into three types: Product Promotional, Communication, Account Maintenance
Campaigns run weekly (Example: Week1, Week2…)
How should the Campaign developer configure the campaign hierarchy?

A. Program Level based on the specific instance of the campaign run (Week1) Campaign Level based on the campaign type (Product Promotion) Plan Level based on the quarter of the year (2017 Q1)

B. Program Level based on the quarter of the year (2017 1) Plan based on campaign type (Product Promotion) Campaign based on weekly run (Week1)
C. Delivery Level based on the quarter of the year (2017 Q1) Plan based on the weekly run on the campaign (Week1) Program based on campaign type (Product Promotion)
D. Plan Level based on the quarter of the year (2017 Q1) Program based on campaign type (Product Promotion) Campaign Level based on the week of the campaign run (Week1)

Correct Answer: C

QUESTION 3
A client wants to use Amazon Redshift to install Adobe Campaign in a hybrid AWS environment to hold all customer data.
Which step must be taken to utilize this type of data?

A. Adobe Campaign does NOT support Redshift.
B. Adobe Campaign tables must be created in the Redshift database.
C. ODBC Native SQL drivers must be installed to access a Redshift database.
D. FDA module must be installed to access a Redshift database.

Correct Answer: B
 

Actualkey Adobe ACE: Campain Developer AD0-E308 exam pdf, Certkingdom AD0-E308 PDF

MCTS Training, MCITP Trainnig

Best Adobe ACE: Campain Developer AD0-E308 Certification, Adobe ACE: Campain Developer AD0-E308 Training at certkingdom.com

AD0-E106 Adobe Experience Manager Dev/Ops Engineer Exam

Get instant access to AD0-E106 practice exam questions
– Get ready to pass the AD0-E106 exam right now using our Adobe AD0-E106 exam package, which includes Adobe AD0-E106 dumps plus an Adobe AD0-E106 Exam Simulator and Mobile App.

– The best AD0-E106 exam study material and preparation tool is here.

QUESTION 1
A DevOps Engineer has cloned an environment, and configurations must be adjusted for the environment to
function correctly. Due to the cloning, the domain and IPs changed during the process.
Specifically for content activation, which two parts of the configurations must be altered? (Choose two.)

A. The user of the flush agents
B. The transport URI of the replication agents
C. The transport URI of the flush agents
D. The transport URI of the dispatcher configuration
E. The user of the static content agent

Correct Answer: C,E

QUESTION 2
An html page is published and is accessible through the dispatcher. A client is trying to access the updated
page but is not getting the updated content.
A rule /type “allow” /glob “*.html” is present in the dispatcher /cache /rules configuration
The https: header “Cache-Control: max-age=3600” is set for all requests with the html extension
The /invalidate section is not set in the dispatcher configuration
A flush agent is configured on the publish instance
A CDN is serving all static content including html files and was flushed manually
Why does the content fail to update on the client side?

A. The file was cached on the client side in the browser cache.
B. There is no /invalidate section present in the dispatcher configuration to invalidate the updated content.
C. The flush occurred before the content was replicated because there are a lot of items in the queue.
D. The content is still cached in the dispatcher after the CDN flush.

Correct Answer: C
 

QUESTION 3
After which maintenance processes can a datastore garbage collection achieve the most regain of disk space?

A. Re-index
B. Compaction
C. Version purge
D. Workflow purge

Correct Answer: B

Click here to view complete Q&A of AD0-E106 exam
Certkingdom Review
, Certkingdom PDF Torrents

MCTS Training, MCITP Trainnig

Best Adobe Experience Manager AD0-E106 Certification, Adobe Experience Manager AD0-E106 Training at certkingdom.com

4A0-106 Nokia Virtual Private Routed Networks Exam

Exam Name: Nokia Virtual Private Routed Networks
Exam Number: 4A0-106
Credit Towards Certifications: Nokia Service Routing Architect
Mandatory Exam Prerequisites: N/A
Exam Duration: 90 Minutes
Exam Appointment Duration: 135 minutes. This is the exam duration plus a 45 minute tutorial on computer-based examinations.
Number of Questions: 60
Language: English

For a list of candidate exam topics, please refer to the list of course objectives and modules in the course outline. The course overview page and course outline can be found here.

Exam exemptions are available for individuals with IP certifications from other organizations. Refer to the following link for additional details: Credit for Other IP Certifications.

Price: $125 USD based on exam delivery in North America. Pricing in other countries may vary slightly depending on country location.

Exams are delivered by our external test delivery partner, Pearson VUE. For more information, access their website at www.pearsonvue.com/nokia.

QUESTION 1
In a VPRN the PE device is configured to run which of the following protocols? (Choose three.)

A. MP-BGP for exchanging customer routes with other PEs
B. A routing protocol for exchanging customer routes with the CE
C. MPLS for exchanging labels with other provider core devices
D. MPLS for exchanging labels with the CE devices
E. Targeted LDP for exchanging VPRN labels with other PE devices
F. A label signaling protocol for defining transport tunnels between PE and CE devices

Answer: A,B,C

QUESTION 2
Choose the answer that best completes the following sentence. The CE device is typically configured with _________________.

A. A single routing protocol for exchanging routes with both the internal customer routers and with the PE
B. MP-BGP to exchange routes with the PE.
C. MPLS and a routing protocol for the exchange of labels and routes with the PE
D. MPLS for exchanging labels with other CE devices
E. A routing protocol for exchanging routes with the internal customer routers and a routing protocol for exchanging routes with the PE

Answer: E

QUESTION 3
Which of the following terms also correctly describes a Layer 3 VPN?(Choose three)

A. VPRN
B. BGP/MPLS VPN
C. VLL
D. VPLS
E. IP-VPN
F. ePipe

Answer: A,B,E

QUESTION 4
What are the main functions of a Layer 3 VPN? (Choose three).

A. Distributing customer routing information between sites
B. Forwarding customer data packets
C. Providing an integrated billing solution
D. Maintaining separation between distinct customer networks
E. Allowing the implementation of Layer 3 devices in the provider core

Answer: A,B,D

QUESTION 5
Which of the following statements are true regarding P devices in an MPLS VPRN? (Choose two.)

A. Participate in service provider core routing
B. P devices are not required to be MPLS enabled. MPLS is only required on the PE devices
C. Run a common routing protocol with the CE router
D. Must support MP-BGP
E. Do not have any connections to the CE
F. Must be aware of the VPRNs

Answer: A,E

 

Click here to view complete Q&A of 4A0-106 exam
Certkingdom Review
, Certkingdom PDF Torrents

MCTS Training, MCITP Trainnig

Best Nokia Certification 4A0-106 Certification, Nokia Certification 4A0-106 Training at certkingdom.com

9A0-041 Adobe Acrobat 7.0 Professional Print Production ACE Exam


QUESTION 1
Which statement is true about flattening transparency in a native PDF document and flattening
transparency in Distiller?

A. Live transparency is automatically flattened by Distiller.
B. Transparency CANNOT be flattened in a native PDF.
C. You CANNOT flatten transparency from within Distiller.
D. Flattened transparency is NOT recognized by Distiller.

Answer: C


QUESTION 2
You have created a presentation in PowerPoint. You want to post it on the Internet, where it will be
accessed by members of your traveling sales force. Which Application Setting in the Adobe
PDF Maker dialog box should you select to make this document available to the largest number of
salespeople?

A. Save Slide Transitions in Adobe PDF
B. Convert Multimedia to PDF Multimedia
C. PDF Layout Based on PowerPoint Printer Settings
D. Enable Accessibility and Reflow with Tagged PDF

Answer: D


QUESTION 3
What happens when you select Optimize for Fast Web View in the File Options section of the
General panel in Distiller?

A. Color photographs are down sampled.
B. The PDF file is structured.
C. The Postscript file’s resolution is queried.
D. Thumbnails are generated.

Answer: B


QUESTION 4
Which is searched by default in a PDF document by using either the Find toolbar or the Search
PDF window?

A. document properties
B. form fields
C. XMP metadata
D. object data

Answer: B


QUESTION 5
What is the most efficient way to create a PDF document from a Word document suitable for high
quality print production and/or separation?

A. use the Adobe PDF printer and choose the Smallest File Size job option
B. use PDF Maker and choose the Press Quality job option
C. create PDF from File in Acrobat and choose the High Quality job option
D. use Distiller and choose the Standard job option

Answer: B


MCTS Training, MCITP Trainnig

Best Adobe Certification, Adobe 9A0-041 Training at certkingdom.com

Top 5 cities for big data jobs

San Francisco tops Modis list, followed by McLean, Va., Boston, St. Louis and Toronto

Corporate data stores are growing exponentially, nearly every tech vendor is positioning their products to help handle the influx of data, and IT departments are scrambling to find the right people to collect, analyze and interpret data in a way that’s meaningful to the business. On the employment front, the big data deluge is creating a hiring boom across North America. Modis, an IT staffing firm, identified five cities in particular where big data is driving job growth.

San Francisco tops the Modis list, followed by McLean, Va., Boston, St. Louis and Toronto. The roles that companies in these cities are fighting to fill include data scientist, data analyst, business intelligence professional and data modeling/data modeler.

PAYDAY: Who are tech’s highest paid CEOs?

IT JOB SPOTTING: Top 20 metro areas for tech jobs

Business intelligence and data analysis have been core enterprise disciplines for a long time, but they’re becoming more important to businesses as data volumes rise, says Laura Kelley, a Modis vice president in Houston. “We’re in a new era in terms of how large the databases are, the amount of data we’re collecting, and how we’re using it. It’s much more strategic than it’s ever been.”

Big data professionals can be particularly difficult to find since many roles require a complicated blend of business, analytic, statistical and computer skills — which is not something a candidate acquires overnight. In addition, “clients are looking for people with a certain level of experience, who have worked in a big data environment. There aren’t a lot of them in the market,” Kelley says.

 

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Looking at recruiting trends across its offices, Modis finds there’s not one industry that’s doing the most big-data hiring. Rather, the cities have in common a concentration of large enterprises across myriad industries.

San Francisco, for instance, is home to large companies in the retail, insurance, healthcare, and e-commerce sectors.

McLean, Va., has both a strong commercial sector and government presence. “There are many data center operations in this area, both commercial and government related, that require talent to support the high volume of that data,” Modis explains in its report. “In addition, there is no larger consumer of IT products and services in the world than the US federal government.”

Banking and bio/pharmaceutical industries helped put Boston on the big data hiring map. “Both industries deal with large amounts of data that are detailed and complex in nature. That data then needs to be analyzed and placed in reports, dashboards and spreadsheets by data scientist and analysts,” Modis writes.

In St. Louis, universities and healthcare companies lead the big data hiring boom, followed by pharmaceutical and bioresearch firms that need to fill data analyst and scientist roles.

Lastly, in Toronto, financial institutions are fueling a need for business intelligence pros who can help organizations get a more precise and complete picture of the business and customers, Modis finds.

In the big picture, companies often have to compromise and prioritize their wish list — technical expertise, industry experience or quantitative statistical analysis skills, for experience — to find available big-data candidates.

“What is this person going to be doing? Do you need the technical skills? Or is the quantitative/statistical expertise more important? Is this person going to be doing data modeling or making business decisions?” Kelley says. “In an ideal world, companies want all of it. But it’s not an ideal world.”

MCTS Training, MCITP Trainnig

Best Microsoft MCTS Certification, Microsoft MCITP Training at certkingdom.com

Adobe Edge HTML5 Developer News

Adobe Edge is the newest software package from Adobe which allows anyone to create animations on their website using HTML5, CSS, and Javascript. This tool is supposed to be very simple, as in it allows any user without in-depth HTML5 programming knowledge to add special effects to their website. This is done via a timeline in the software. Users can drag-and-drop graphics onto the design canvas, customize the timeline, and create streamline animated effects. This software is the first showing from Adobe that they are looking into the future and possibly away from solely using Flash for animations and interactive content.

 

Best Microsoft MCTS Training, Microsoft MCITP Training at certkingdom.com

Adobe has been highly criticized about its insistence that Flash is still the standard and their inability to adapt to growing web standards as more people use Apple iOS products which do not support flash. The lack of flash support on those devices has made many web developers reconsider what technology they use to design websites, advertisements, and interactive content. Adobe says that Edge is not a replacement of Flash, but that it is a companion.  Adobe has recently been upgrading their design suite software, such as Dreamweaver, to allow customization via more modern web functions and an easy flash integrator, to keep up with the times.

The Adobe Edge software will allow developers to add animations to existing websites, without causing any distress in the code and requiring a re-working of the source code. This is a solid feature in that it allows anyone who already has a website to simply make it more attractive and noticeable without a major website overhaul. The only current issue is related to how web browsers handle the code. Not every web browser yet fully supports HTML5 and CSS3 in its entirety. One would imagine that by the time Adobe Edge is fully released that these web browsers will be more geared with new code technology.

The largest benefit of Adobe Edge is that by using HTML5 instead of Flash to animate simple effects on web pages, loading times will be reduced. Many Americans still do not have access to high-speed internet, and not all Flash sites offer a standard HTML version. With Adobe Edge’s powerful effects, web developers can use standard web technology to implement them and in turn reduce the amount of bandwidth needed to load a web page. One of the largest causes for bounce-rates on a webpage is that the site never fully loads or loads too slow.

Adobe Edge is set for release sometime during the 2012 year. Currently, Adobe Edge has been released in Beta to anyone who wants to download and try it. The software can be found on Adobe Labs website. Early reviews are extremely positive and the future outlook for the Edge software is looking bright. Adobe Edge Tutorials will be making their appearance once web developers get more experienced with the software and find out how to use it to its fullest potential. One would imagine with the apparent simplicity of the software that Adobe Edge tutorials will allow the most novice of website developers to get their hands dirty and create stunning websites with great eye candy.