Tag Archives: PCs

Windows 10 revealed: Microsoft’s next OS fuses Windows 7 and 8

At a press event on Tuesday, Microsoft launched the next version of Windows: Not Windows One, not Windows 9, but Windows 10, which combines the reborn Start menu with Windows 8’s colorful live tiles and adjusts its behavior depending on how you’re using your device.

Windows 10 will officially launch in the middle of next year, but you’ll have a chance to try it out before that via a new Windows Insider program, launching Wednesday. The platform’s most vocal fans will have a chance to download the technical preview before it launches next year.

Microsoft’s Joe Belfiore showing off Windows 10’s reborn, revamped Start Menu.

Microsoft executives unveiled the new OS at a small press event in San Francisco, where the company tried to position the Windows 10 OS as a “natural step forward” for both Windows and Windows Phone, which will also be renamed Windows 10.

Windows 10 will be designed for the enterprise, Terry Myerson executive vice president of Microsoft’s OS group, said. It will have a “familiar” interface, whether it be for Windows 7 or Windows 8. “They will find all the tools they’re used to finding, with all the apps and tools they’re used to today,” he said.

Windows 10 will be compatible with all the familiar management systems, including mobile device management. MDM tools will manage not just mobile devices, but PCs, phones, tablets, and even embedded devices inpart of the Internet of Things, Myerson said. Enterprise customers will be able to manage their own app stores, so that ther employees get the right apps for them. As Windows 8 did, data security will be a priority, he said.

“Windows 10 will be our greatest enterprise platform ever,” Myerson said.
Windows 10 revealed

Joe Belfiore, who runs part of the OS team focused on the PC experience, showed off the new OS, which he called a “very early build.” Yes, the new build has the Stat menu, combining the icon-driven menu from Windows 7, plus the added Live Tiles to the right.

Belfiore used the analogy of a Tesla to describe how Windows 7 users would feel when they upgraded—something that Microsoft desperately wants them to do: a supercharged OS, but one that will feel familiar.

One of the things that Microsoft wants to ensure is that Windows 10 is personalized results, including search results, Belfiore said.

Windows 8 had a universal app platform, with a common Windows Store that handle updates independently. Belfiore said that Microsoft wanted all those Windows 7 uses to get all the benefits of Windows 8 apps. Apps will be shown in the Live Tiles, with no real indication whether they are “classic” apps or modern, Windows 8 apps. Apps can be “snapped,” like Windows 8. Users will also not have to leave the Windows desktop to use modern apps, as expected.

Multitasking will also be a priority, with a stated goal being able to “empower” novice users, Belfiore said. On the taskbar there will be a “task view” where users can switch back and forth between different environments—whether it be 32-bit Windows 7 apps or modern apps. And yes, they will include virtual desktops, with the ability to switch back and forth between virtual environments. A “snap assist” feature will allow users to select similar windows to snap alongside other apps. And up to four apps or windows can be snapped to the four corners of the desktop, Belfiore said.

Even more advanced uses will be able to take advantage of new keyboard shortcuts, with the ability to ALT-TAB between desktops. “It’s a nice forward enhancement to make those people more productive,” Belfiore said.

Microsoft even improved the command line interface, with an improved keyboard interface. (You can use Crtl+V to paste now!)
Touch when you need it

Belfiore wrapped up by talking about touch: “We’re not giving up on touch,” he said. But he did say that that massive numbers of users were familiar with the touchless Windows 7 interface, while supporting those who have jumped to Windows 8.

So that means that the Charms experience will be revamped. When you swipe right on Windows 10, the Charms bar is still there. But Belfiore said that the Charms experience would change. When people swipe in from the left, Windows 10, you’ll get a task view. “I’m using touch in a way that accelerates my use of a PC,” Belfiore said.
windows10 continuum start screen

Microsoft is also working on a revamped UI that isn’t is in Windows 10, yet. For two-in-on devices, a “Continuum” mode will adjust the UI depending on whether or not the mouse and keyboard is present. When a keyboard is disconnected, the Windows 8-style Start menu appears and a back button is available so that users can easily back out to a prior command. Menus grow larger. Bu when a mouse and keyboard is connected, the desktop mode reappears, Windows apps return to desktop windows, and the Start page disappears.

Now, Microsoft needs to take the next step: pitching enterprise customers, Myerson said. And that’s critical for Windows’ future, analysts said. Expect more details on the consumer flavors of Windows 10 early next year, more application details at BUILD, and then a launch of Windows 10 near the middle of next year.

“For businesses, I think there are some businesses who have picked it up and they are really early adopters, but in general, the sense—when we engage with customers, we’re not hearing a lot of reception out there,” Wes Miller, an analyst with Directions on Microsoft, said in advance of the briefing. “We’re hearing a lot of businesses even before whatever that thing comes out tomorrow, before that came out, businesses were saying, we’re going to hang out on Windows 7, it’s stable, it does what we need to do.”

Starting Wednesday, Microsoft will launch a Windows Insider program, distributing the technical preview of Windows 10, Myerson said. Through Window Insiders we’re inviting our more vocal Windows fans” to help refine the Windows experience, executives said. Users wil be able to sign up at preview.windows.com, he said, where they will be able to hold private discussions with Windows engineers and give feedback.

“Windows 10 will be our most open, collaborative OS project ever,” Myerson said.

 


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Microsoft enlists Dell to push Office 365 on new PCs

Dell is only one of top three OEMs to bundle Office 365 Home Premium with new consumer computers

Some major computer makers are pushing Office 365 with their new PCs, but others have stuck with a more traditional bundling tactic of including a factory-installed, single-license trial.

“[Microsoft is] very clearly heading towards driving every consumer towards the Office 365 option that they can, in the hopes of a subscription,” said Wes Miller, an analyst with Directions on Microsoft, in an interview Wednesday.

Of the top three computer vendors — OEMs, for original equipment manufacturers — only Dell offers Office 365 Home Premium, the consumer-grade subscription plan, with new machines. When a customer orders a customized PC, Dell offers a 30-day free trial to Office 365 Home Premium by default.

Microsoft offers the same 30-day trial on its website. The trial requires the customer to provide a credit card, which is charged if the plan isn’t canceled within the trial period.

Dell customers can also add a one-year subscription to Office 365 to the PC’s price, or one of the perpetual license versions of Office 2013.

Both Hewlett-Packard and Lenovo, the No. 1 and No. 2 PC OEMs last quarter by IDC’s estimate, instead offer a factory-installed 30-day trial to Office 2013 (HP) or will add a paid copy of Office 2013 to the PC’s hard drive (Lenovo).

The route taken by those OEMs was traditional, in that computer makers have long included Office on new PCs, either automatically as a trial or by customer request as a paid option, then collected a percentage of sales from Microsoft.

In fact, when Office 2010 launched three years ago, Microsoft supported the promotional tactic with a new way to acquire the suite. Called “product key codes” (PKC), they were 25-character activation keys sold at retail. At prices between $120 and $350, a PKC transformed a trial into a working version of Office 2010. PKCs were sold without DVD installation media and also acted as replacements for the dropped “upgrade” editions.

PKCs are also available for Office 2013 for between $120 and $360.

But Dell took a different tack, instead going with Office 365.

Not surprisingly, Microsoft has also taken that approach with its own tablet, the Surface Pro: Buyers who opt to purchase a one-year subscription to Office 365 Home Premium at the same time they order a Surface Pro receive a $20 discount.

“I anticipate this is their move forward,” said Miller, of Microsoft’s pushing Office 365 with a discount at hardware purchase time.

Microsoft has, of course, taken other steps to promote Office 365, especially Home Premium, which is aimed at consumers, a market Microsoft wants to shift toward a “rent-not-own” software model.

Dell bundles a 30-day trial of Office 365 Home Premium with new consumer PCs. (Image: Dell)

The company has tilted the field toward Office 365 by raising prices of the “perpetual” licenses — those the customer pays for once, then uses as long as desired — and by limiting rights to permanently tie those licenses to a specific PC.

Miller was unsure how well an Office 365-with-a-new-PC concept would do, including how many subscribers Microsoft would acquire and what the retention rate will be as renewal fees come due.

But by including Office 365 with a new system, particularly if the subscription is discounted rather than offered as a limited-time trial, Microsoft and OEMs may have hit on a solid strategy. “There’s some deep psychology involved,” Miller said, on the part of customers forced to make the decision at PC purchase time.

They’re already plunking down hundreds, perhaps more than $1,000, on the machine, so an additional $80 or $100 may not be as painful then as it would seem later.

“It becomes up to the OEM to close that deal … but I think it’s easier to close that sale at the point of purchase than it would be later,” Miller said.

What Microsoft would like to do is train customers to add Office to every new PC — the restrictive perpetual license that’s anchored to a single PC, and only to that PC, is one hint of its thinking — but through the carrot of Office 365.

“Buy a new PC, tack on $100 [for Office],” Miller said, outlining Microsoft’s thinking. “A year later, buy another new PC, tack on another $100 [for Office].” With that in mind, customers will start to believe Office 365 is a good deal, whether it really is. The result, said Miller: Microsoft nudges consumers to buy into a form of Software Assurance, the annuity-like program that many corporations use to keep their Microsoft software up to date.

The strategy of offering Office 365 at a discount and pushing that rather than a perpetual license could be an even bigger boon to Microsoft as tablets replace PCs, Miller argued. That relies on several assumptions: That people buy new tablets more frequently than they once did PCs, and that Office 365 is a requirement for Microsoft’s suite on non-Windows tablets, such as Apple’s iPad and those powered by Google’s Android. Office 365’s ability to assign Office to any of five household devices, then reassign them later to new, replacement PCs or tablets, may prove to be its strongest selling point as consumers, in Miller’s words, “rotate out” new hardware for old.

But there are as many, if not more, unknowns than knowns.

“I think this point-of-purchase mechanism will result in subscriptions, at least for Year One,” said Miller. “The question is, what does retention/churn look like at the annual renewal? We’ll have to wait and see.”

 


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