Daily Archives: January 29, 2011

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Facebook is Not Bringing on the End of Civilization as We Know It

I have the phrase “Those who WILL NOT read have NO Advantage over those who CAN NOT read” posted over my desk. I firmly believe that the crucial turning point from thousands of years of horse and buggy to a world of jet airplanes was the movable-type printing press invented by Gutenberg. It allowed for knowledge and ideas to be recorded, shared, and expanded upon. Clear and substantial communication was necessary for moving us forward technologically.

[ Also on InfoWorld: Is Mark Zuckerberg the cause of or solution to all of Facebook’s problems? Robert X. Cringely wonders if it’s time to de-friend him. | For a humorous take on the tech industry’s shenanigans, subscribe to Robert X. Cringely’s Notes from the Underground newsletter. | Keep up on career advice with Bob Lewis’ Advice Line newsletter. ]

I have been struck by some portrayals of the future, where civilization has reverted back to early, nontechnological status, and with it a simplified, corrupted language by the people (and generally no ability to read books). I believe books can expand thinking, and the lack of reading shrinks knowledge and thinking.

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Apparently I’m not the only one. Neal Gabler wrote a commentary titled “The Zuckerberg Revolution” wherein he explains how, if the founder of Facebook were to have his view of communication become “the norm,” then real communication will decrease, along with knowledge and thinking.

Do you think that this “communication 2.0” (via Facebook, Twitter, Instant Messenger, and so on) will lead to a better or deteriorated society?

Here are some quotes I found particularly meaningful:

* “Gutenberg’s Revolution transformed the world by broadening it, by proliferating ideas.”
* “[Neil] Postman … believed that a reading society was also a thinking society. No real reading, no real thought.”
* “Postman felt that print culture helped create thought that was rational, ordered and engaging, and he blamed TV for making us mindless.”
* “Zuckerberg introduced seven principles that he said were the basis of communication 2.0. Messages have to be seamless, informal, immediate, personal, simple, minimal and short.”
* “That makes Zuckerberg the anti-Gutenberg…[creating a world] in which complexity is all but impossible and meaninglessness reigns supreme.”
* “Zuckerberg’s Revolution has a corollary that one might call Zuckerberg’s Law: Empty communications drive out significant ones.”
* “Gutenberg’s Revolution left us with a world that was intellectually rich. Zuckerberg’s portends one that is all thumbs and no brains.”

Though not entirely relevant, the horse and buggy survived Gutenberg by four centuries or so. Not to denigrate the importance of printing technology — it was one among many crucial innovations, but you also need to give credit to, for example, Newton and Liebnitz for inventing calculus.

For that matter, the notion of providing reading material to the masses was quite controversial when it was introduced. The Catholic Church at the time figured independent thinking wasn’t a very good idea and would bring about all sorts of unspeakable horrors. The Church, in fact, forbade Catholics from owning a copy of the Bible for that very reason: They might reach different and, by definition, erroneous conclusions regarding its meaning.

From the Church’s perspective, the concern was right on the money. Not that long after Bibles were in wider distribution, lots of Christians did reach different conclusions — so we can all thank Gutenberg for the joy of sects. (Thank you, I’ll be here all week. Remember to tip your waitresses.)

In any event, every couple of years, another innovation promises to bring on the end of the world. Heck, every couple of years video games alone will be up to the challenge again.

So let’s create two verbs: to Gutenberg and to Zuckerberg. When you Gutenberg, you communicate about a subject in depth. When you Zuckerberg, you communicate only the highlights in a few well-chosen bullet points.

If all of us did nothing but Zuckerberg, I’d agree with you. As is so often the case, a better perspective requires a balance.

Consider that by the 1870s (or so I’ve read) more had been written just about the field of mathematics than a single human being could read in a lifetime. There’s so much to know out there that nobody can comprehend more than an infinitesimal fraction of it.

Which brings me (at last!) to my point: Anyone who is only willing to Gutenberg will be the proverbial specialist who knows everything about nothing. Most of the world would be invisible to a person like that. Anyone who is only willing to Zuckerberg will live in a bumper-sticker/Twitterized world of broad awareness but shallow comprehension.

It seems most of us need to Zuckerberg about most subjects, while Gutenberging when we have the need, time, and inclination.

Microsoft

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This Technical Specialist (TS) exam,online MCTS certification, became available in January 2007. This exam is available in English and German languages. Candidates for Exam 70-620: TS: Windows Vista, Configuring, should have at least one year of experience in the IT field. They typically provide phone support at the tier-1 or tier-2 level in a wide range of environments, including retail stores and the medium-sized organization or enterprise environment.

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Credit Toward Certification
When you pass MCTS certification exam: TS: Configuring Microsoft Windows Vista Client, you complete the requirements for the following certification(s): Microsoft Certified Technology Specialist (MCTS): Windows Vista, Configuration Exam 70-620: TS: Configuring Microsoft Windows Vista Client: counts as credit toward the following certification(s):

Microsoft Certified IT Professional (MCITP): Consumer Support Technician
Microsoft Certified IT Professional (MCITP): Enterprise Support Technician
Microsoft Certified Systems Administrator (MCSA) on Windows Server 2003 and Microsoft Windows 2000
Microsoft Certified Systems Engineer (MCSE) on Windows Server 2003 and Microsoft Windows 2000 Server
Microsoft Certified IT Professional (MCITP): Enterprise Administrator

A Microsoft Certified Desktop Support Technician (MCDST) can use Exam 70-621: PRO: Upgrading Your MCDST Certification to MCITP Enterprise Support as credit for certifications that list Exam 70-620 as a required or elective exam.

Learn more about Exam 70-620: PRO: Upgrading Your MCDST Certification to MCITP Enterprise Support.Note This preparation guide is subject to change at any time without prior notice and at the sole discretion of Microsoft. Microsoft exams might include adaptive testing technology and simulation items. Microsoft does not identify the format in which exams are presented. Please use this Free practice exams for MCTS preparation guide to prepare for the exam, regardless of its format.

Microsoft

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How Can Android Tablets Succeed?

Is there a single key to Android tablets’ future success? It’s a quesiton many of us have been asking lately. We’re not unfamiliar with the contenders: Here at PCMag we’ve spent a fair amount of time with the Apple iPad (this author owns one) and an increasing amount of time with a variety of shipping and pre-production Android-based tablets (the Samsung Galaxy Tab is a frequent guest here and we saw numerous devices at CES 2011). What we’ve seen, thus far, offers few concrete answers.

Android tablets run a variety of OS flavors: we’ve seen Froyo (Android 2.2), and a handful with Gingerbread (Android 2.3) on board. Honeycomb, the 3.0 version of the OS, which features a redesigned, tablet-friendly interface, is months away. While the Apple iPad continues to dominate the tablet landscape, some here believe that Android can’t make serious inroads in the tablet space—and take a bit of that Apple iPad pie—without this new OS. Interestingly, developers feel otherwise.

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In an IDC survey of over 1,500 developers, price was listed as the most important factor in Android tablets’ future success. Honeycomb came in at a distant fourth. Also noted as highly important to Android’s triumph was “defragmentation” of the platform. As we often note in our Android tablet and mobile-phone reviews, there’s rarely consistency in which version of Android that OEMs will choose, and upgrade cycles are spotty at best. On the other hand, how many consumers notice whether their handset has Android 2.0, 2.2, or 2.3?

Instead of relying on the opinions of developers or our guesses at what consumers think, we decided to ask them. Below and through this link is a survey that asks many of the same questions the IDC put to developers. However this time we’re opening it up to all of you—those who may be in the market for one of the many Android tablets heading to market this Winter and Spring.

Understanding the Poll

We want to understand what you think will make Android tablets more attractive as a consumer purchase option.

Better Hardware: As Apple has proven, design and creature comforts matter. Things like the wrong case or too many buttons can be a turnoff.

Honeycomb OS: Android 3.0 will not only work better on tablets, some say it’s designed exclusively for slate-style devices.

New Apps: The iPad has access to over 300,000 apps, of which more than 60,000 are designed specifically for the iPad. Android has only a handful of tablet-designed applications.

New App Stores: It seems like every company that builds an Android Tablet makes its own App Store. Is this variety what consumers want?

OEM Platform Adoption: Exactly one company makes iPads, but the number of Android tablet manufacturers grows by the day. Is this a sign of success? Does it make Android tablets more attractive?

Minimized Fragmentation: When Apple upgrades its iOS mobile platform, virtually every product running it gets the update at almost the same time. No one is rolling out a different iPad with a different version of the OS. Android devices often arrive with older versions of the OS, or they’re slow to upgrade. If all Android tablets upgrade in lockstep, will that make the difference between success and failure?

Price: Some think the iPad, which ranges in price from $499 to $829 (depending on storage and connectivity options) is too expensive. We’ve seen Android tablets for as little as $199. Is anyone buying them? Does price matter that much, or are the other factors above more important?

Vote below and we’ll follow up shortly with poll results.

Microsoft, Windows 7

Microsoft Phone 7 Is Dead in the Water

So, according to many reports, Microsoft’s Windows Phone 7 is beginning to lag in sales already, and it’s doubtful the company will sustain the thing if it continues to fall behind the leaders.

I haven’t even seen one of these phones, but people who have seen one tell me that it’s actually a very nice device. The problem it seems to have is that it’s the odd man out in a two man race. It’s number three, or maybe four, or maybe five.

To fix this, Microsoft should bite the bullet and embrace Linux and should even take the Android OS, which is Open Source, and simply use it with various modifications.

Microsoft, like many other big commercial software companies, is scared to death of Open Source just because of the possibility that one of the many Open Source licenses will thrust everything the company does into the open source stew pot. They think that suddenly, because of some error in distribution or usage, Word, for example, could become Open Source. Microsoft is scared to death this will happen.

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At least, that’s what I assume because there is no other rationale for the refusal to use Open Source to benefit the company. After all, Microsoft is notorious for lifting ideas and designs from other vendors and putting them in its products. The company loses lawsuits over this practice. But here we have a huge cache of wide open products and source code and Microsoft stays away like a bear confronted by a skunk.

You’d think Microsoft would have completely raided and exploited the Open Source scene by now, but no.

I’m actually shocked that more MSFT shareholders haven’t made a fuss about this. Why spend all that R&D and marketing money to develop and sell Phone 7 when people are buying Androids phones at an alarming rate.

The Seattle Post-Intelligencer made this observation: “A month ago, Microsoft said 1.5 million Windows Phones had shipped in the first six weeks—from the Oct. 21 Europe-Asia launch until around Dec. 2. That means from then until the end of December, just about 500,000 more Windows Phones were shipped.”

And as Preston Gralla from Computerworld points out, this is shipped to stores, not people. Compare this to the 300,000 Android phones activated daily!

The fact is Microsoft is zigging when it should be zagging. It needs to open a new division that has nothing to do with the rest of the company, so Open Source code can’t come into contact with its commercial code. Here it can evolve an Open Source and Linux policy with products for sale and support services. The company needs to get back to an even footing with Google in the phone and, soon, the pad business. It may not catch up with Apple insofar as innovation is concerned, but it can’t afford to languish and constantly be humiliated by seemingly pointless and dead-end rollouts.

It will be a huge embarrassment for the company to pull the plug on Windows Phone 7, but that’s the direction this is headed. I’m sure there have been a lot of meetings about this with a lot of shouting and bogus excuses for yet another failure. Plus, all of this is right on the heels of a ridiculous flop called the Microsoft Kin phone.

Microsoft should swallow its pride and look at Linux and Android. That decision can’t be any more humiliating that what it has already been doing. In fact, it may be seen as a stroke of genius.