Apple Product Placement: They’re Everywhere

Remember when we used to complain about the blatant advertisement of products and brands in TV shows and movies? These days, you’d be hard pressed to make it through a 30-minute sitcom without spotting a Diet Coke or some piece of popular gadgetry. In other words, it’s happening all the time. And nowadays, we don’t seem to mind so much.

 

 



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While the concept of product placement has blown up in recent years, it’s actually been around for a very long time. In fact, you may be surprised to hear that it can be traced all the way back to the early 1900s. According to Wikipedia, Red Crown gasoline appeared in the film The Garage (1919), which was directed by and co-starred Fatty Arbuckle.

These days, you’re more likely to spot some brand of soda or some ultra-cool device, like an Apple iPhone. In fact, this week much was made of the fact that Apple products get a LOT of love in Hollywood. According to Branchchannel, Apple products were featured in 30 percent of the U.S. box office’s number one films in 2010.

At first this seemed like a pretty big number to me. That was before I started doing my research. What I found is that you can spy a Mac or an iPhone or even an iPod in countless TV shows and movies. I’ve rounded up 30 instances of an obvious Apple product placement, and this is just a small sampling, I’m sure. Have you seen that infamous Apple logo elsewhere? Tell me about it in the comments section.

Now, lights, camera, action…

Duke Nukem Forever: How The Tech World Has Changed Since 1998

What do the Large Hadron Collider and Duke Nukem have in common? They both took 13 years to complete. Originally set for mid-1998, the game’s release date has since been postponed numerous times. It will finally, be released in May 2011 (seriously, this time).

Back in 1998, you loaded games via CD-ROM and played them on a CRT monitor with a ball mouse and keyboard. If you wanted to handle 3D rendering, you’d need at least 4MB of graphics RAM. If you had a top of the line processor, you were probably rocking a Pentium II at a whopping 400 Mhz.

 

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To put this in further perspective, in 1998 Justin Bieber was only four years old; 1997’s Titanic was still a box-office smash; and the United States had a booming economy with a budget surplus.

That seems like eons ago, especially in the world of technology. It’s 2011, and games that used to slow systems to a crawl back in ’98 are now playable within a Web browser using Flash. Gigabytes of HD video can be transported on an SD card about the size of a postage stamp and then uploaded to any number of video sharing sites. Heck, our phones are now more powerful than some desktops from 1998.

In 13 years, we haven’t seen just small evolutionary leaps in technology, we’ve seen revolutions in many major tech fields. Let’s take a look back at the tech milestones that have occurred since Duke Nukem Forever’s original release in the slideshow.

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