Tag Archives: Google Glass

10 signs Google Glass is disrupting the enterprise

Google Glass, the tech giant’s connected eye-worn computing device, has generated plenty of buzz and controversy in consumer markets, where people seem just as excited about its apps as they are concerned about its potential threat to privacy. Although many questions remain to be answered for consumer wearable technology in general, Google Glass is already making inroads to several enterprise markets, while inviting competitors looking to capitalize on the businesses that could put it to use. Here are 10 signs that Google Glass is already making an impact on the enterprise.

It’s already being used in healthcare
Hands-free access to information while multi-tasking makes Glass a perfect fit for healthcare, where the risk of contamination or clerical errors could spell disaster. That’s why the healthcare industry has already started to integrate Glass into its operations. Physicians in one Boston hospital are using the devices during routine checkups and examinations, while surgeons have put them to use for operations. Medical students at Stanford are using Glass to connect with instructors for feedback during operations, and a surgeon at Duke Medical Center in North Carolina is using it to record and archive his operations.

First venture financing went to medical Glass developer
In March, a startup called Augmedix that develops Glass applications targeted for use in hospitals and doctors’ offices received $3.2 million in venture funding. The Dow Jones called it “the first publicly announced round of venture financing for a developer working exclusively on Google Glass,” highlighting the potential for Glass in the healthcare field.

Manufacturing apps are in the works
Another market that places a premium on easy access to information for workers is manufacturing, and many developers have begun to accommodate Glass for them. Last July, Indiana Technology and Manufacturing Companies released a free Glass app called MTConnect, which Automation World called “a manufacturing industry standard for the organized retrieval of process informaiton from numerically controlled machine tools.” Even GE is working with Glass apps for manufacturing. In December, Barry Lynch, GE Intelligent Platform’s global marketing director for automation hardware, published a company blog post predicting that Glass “will become a common sight on the manufacturing shop floor of tomorrow.”

Glass is being adapted for the oil and gas industry
In May, Automation World reported on a Google Glass project at Wearadyne, a company working on wearable technology specified for use in the oil and gas industry. David Vaucher, a company co-founder and a petroleum engineer himself, told Automation World that the company envisions Glass applications that allow engineers to access templates and other information hands-free while in the field, then ultimately send the data back to the network.

Competitors are targeting enterprise markets
One company with a serious Glass competitor for the enterprise is Vuzix, whose connected eyewear system looks strikingly similar to Glass and actually runs an Android-based operating system. The Vuzix system has its own SDK for developing custom apps, and offers separate models for about $1,000, undercutting Glass’s price point by $500. Whether intentional or not, the approach to the market – capitalizing on Google Glass buzz with its own product – is already paying off. In the first quarter of this year, Vuzix reported an 8% year-over-year increase in gross sales, more than half of which stemmed from sales of its new eyewear.

Some see enterprise as a gateway to consumer market
Atheer Labs, a successfully crowdfunded Glass competitor that initially billed itself as a consumer device, has since taken aim on the enterprise as its gateway to consumers. In an interview with Business Insider, company co-founder and chief scientist Soulaiman Itani pointed to the enterprise-first route the PC and smartphone took before gradually moving into consumer markets. Itani told Business Insider that the company would rather design a product for specific use cases, be it for healthcare or factory workers, before trying to guess which features consumers will use.

Others are trying to usher Glass into the workplace
APX Labs, a company with experience developing smart glasses for the military, is crafting its Skylight software to make it easier for developers to create enterprise-focused apps for both Glass and Epson’s smart glasses. In July, the company announced that it had hired Eric Johnsen, a member of the Google X team, to serve as its vice president of development. At the time, Johnsen told Forbes that the active interest in smart glasses in the enterprise is what drew him to the company. Similarly to Atheer Labs, the company said Google’s efforts to make Glass a consumer device created new opportunities in the enterprise.

Citrix is developing enterprise Glass apps
In May, Citrix vice president of mobility Chris Fleck told PC Pro that the company has been working with Google on enterprise apps for the workplace. He clarified that the work is still in the prototype stage, but detailed the company’s interest in integrating its ShareFile and GoToAssist software products into Glass.

Business is an easier sell for smartglasses
In November, Gartner predicted that smartglasses could save the field service industry as much as $1 billion annually by 2017, even though Gartner only expects 10% of U.S. companies will adopt them in the next five years. It will likely be easier to convince a business to buy smartglasses by showing them real cost savings and better efficiency than it will be to convince consumers to buy a $1,500 Glass unit, especially while consumers wearing Glass are being kicked out of restaurants and attacked on the streets.

Google has launched a Glass at Work campaign
Earlier this year, Google teamed with several companies (some of which were mentioned in this list) for the Glass at Work initiative to help foster a large community of enterprise-focused developers for Glass. The program didn’t receive as much attention as much of the more controversial Glass news, but it’s an open invitation from Google to help adapt Glass for the enterprise.


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Augmented reality poised to leave a mark on IT

Though true artificial intelligence remains futuristic in terms of practical applications, use of computers to augment our own perception of the world is pushing more prominently into view, with commercials already suggesting ways to overlay information on what we see. With augmented reality (AR) being developed to take advantage of cloud, mobile, big data and social technology — Gartner’s “nexus of forces” — is it possible AR could become a fifth component of the nexus?

AR is generally defined as a direct or indirect view of a real-world environment that is augmented in some way by computer generated input. This means your view of the world around you can be enhanced by external information as desired.

The concept itself is not really new. In fact, most people are familiar with some common uses. In football on TV, for example, the yellow first down line you see on the screen is an example of AR that has been in use for several years. However, this is not the kind of AR that promises to change the world as we know it.

AR relies on different aspects of developing technologies such as GPS, computer vision and object recognition. As such, as we see advancements in these technologies, AR stands to benefit along with them.
Mobile, cloud, big data and social tech

Intel researchers have been working on new processors for smartphones and tablets partially in anticipation of demand for AR capabilities and the power they will require. As technology makes its push into cloud computing, however, this may not even be necessary.

Google recently released the Google Goggles application, which allows users to search the Web based on an image captured using the camera in their smartphone. While this does not exactly constitute the sort of real-time AR that has the tech world talking, it does show AR can make strides toward its true potential through the cloud. As with many consumer technologies these days, mobility is the key to success. Devices supporting AR will have to be light on hardware to appeal to a mobile market, which means that the heavy lifting and storage will have to be accessed via network.

The Google Glass project — a computer worn as glasses — may be the general public’s introduction to cloud-based AR. Consumer models of the glasses are expected to make their debut sometime in 2014. Users will wear a small headband with a clear display positioned over one eye. It will record things from your environment such as conversations and images and store them in Google’s cloud. From this input, Google can provide relevant information from its search engine or Google+. [Also see: “Google Glass: A lot of hype but little information”]

However, if many people used this, the amount of data generated would be astounding. The development of big data capabilities over the next decade predicted by IT researchers will play an important role in these grand-scale AR projects as providers seek to store increasingly data-rich media from the input. On the back end, the size of the database required to provide relevant information in enough contexts for AR overlays to have mass appeal, will not be modest. Image recognition for something as simple as a company logo on the Web requires scanning through petabytes of data. Already requiring several petabytes, AR endeavors like Google Glass could quickly push storage requirements into the next few data measurement units — exabytes, zettabytes or even yottabytes.

Google is not the only contender in AR, though. Other companies are looking at ways to integrate AR by utilizing cloud and social technology. For example, NEC Biglobe and Vuzix teamed up to develop AR glasses focused on recognizing people’s faces and pairing the information up with their Facebook and Twitter accounts. AR applications in social technology like this will appeal to the masses, but businesses will also likely find interest as they increasingly utilize less public social technologies such as Salesforce’s Chatter.

It may be too early to say how large a role AR will play in the next few years, but tools that can boost profits are bound for success. AR developers are certainly keeping big business in mind.
Commerce

As AR develops, the most visible utilization will be in commerce. AR can facilitate a 3D view of a product traditionally advertised in 2D. Lego has already been using AR to allow people to get a preview of what is inside the boxes on shelves. Several other retailers are also looking at ways to integrate AR content into catalogues and magazines.

Retailers may also use AR to supplement what customers see in their stores with additional online options. Details and specifications for products can also be made readily available through AR.

In the office, AR could be used to increase the effectiveness of collaborative efforts by allowing teams to meet in person or virtually while viewing and manipulating a single set of data. Companies like Gravity Jack have already developed an indoor AR office. If this could be accessed via the cloud, it could potentially bring the bring your own device (BYOD) revolution to an entirely new level.

Augmented reality business cards are also becoming more common as people find it an engaging and more useful way to share business information (the amount of information you can make available this way is vastly greater). An AR business card has an image that, when read by a mobile device with a camera, can display everything from a headshot to a resume, LinkedIn account information, personalized video, etc. [Also see: “Slideshow: Techie business cards”]

AR has yet to prove itself in business software, but with the growing BYOD trend and the natural tendency for businesses to incorporate software that increases efficiency, AR will likely be considered as long as its progression stays on track with its promise.

Nichols is a systems analyst with a passion for writing. His interest in computers began when Deep Blue beat Garry Kasparov in a regulation chess tournament. When Nichols isn’t drawing up diagrams and flow charts, he writes for BMC, leading supplier of cloud software solutions.


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