Tag Archives: Microsoft Surface

Microsoft at work designing “cool” future Surface devices

Microsoft at work designing “cool” future Surface devices
Microsoft has hired a model-maker to build prototypes
Despite shaky sales of its Windows 8 Surface tablets Microsoft is working on the next generation of the devices that it hopes will attract customer attention.

The company is advertising for a model maker/prototyper to join the Surface team as it works on new devices that will follow on the current ones, Surface RT and Surface Pro. “We are currently building the next generation and Surface needs you!” the ad reads in part.

The job calls for turning CAD data and graphic depictions of these devices into physical objects.

The posting comes as Microsoft has revised the specs for tablets that would make it possible for 7-inch tablets to be Microsoft certified for Windows 8. This involved lowering the resolution requirements for displays, which makes it possible for smaller-screened devices to win certification.

Sales of the devices have paled compared to other tablets, particularly the iPad. Since its release last fall, about 1.5 million Surface RTs have been sold and 400,000 Surface Pros over the month since it’s been available, according to estimates by Microsoft watchers. Microsoft itself isn’t giving out solid numbers.

That has led some to speculate that Surface might have been an example to demonstrate the possibilities of Windows 8, but that would be short lived as a product line.

Here’s the text of the Microsoft job ad:
“Are you passionate about building cool devices and technologies? The Surface Team focuses on building devices that fully express the Windows vision. A fundamental part of our strategy is having desirable and powerful devices that enable the experiences people want, and elicit their excitement. Creating these devices involves a close partnership between hardware and software engineers, designers, and manufacturing.

“The Model Shop Team is looking for a highly skilled and creative person to fill this role.

“Required Skills and Knowledge:
We are looking for a candidate who is an accomplished and well-rounded Model Maker in all the different disciplines of model making, from traditional model making to CNC to Rapid Prototyping.

“Candidate must have an excellent interpersonal skill as you will be working and collaborating with our existing team of Model Makers.

“You must be able to use dependencies including CAD data, artwork graphics in order to deliver high quality models and prototypes.

“Person may take on projects from end to end, utilizing internal and/or external resources to ensure quality deliverable. Person must be a creative problem solver and have the ability to make resolute decisions.

• 5 years model making experience
• Machining skills using vertical mills, lathes and other machine tool equipment.
• Soft Tool casting
• Finishing including painting and coatings
• Excellent motor skills for precise hand finishing of models and a keen eye for quality
• Minimum of BA in ID or Model Making, or an equivalent in experience
• Working knowledge of CAM programming and CNC machining
• Working knowledge of CAD, including Pro/E or Solid Works

Desired Skills:
• Knowledge of rapid prototyping technology including Objet 3D Printers.
• CAM programming using WorkNC.”


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5 Things Microsoft Surface Must Do to Beat the iPad

5 Things Microsoft Surface Must Do to Beat the iPad
The Windows ship is leaking in a dozen places, pierced beneath the waterline by very pointy iPads. Where the Mac never really made a dent in Microsoft’s PC hegemony, the iPad is doing so: it’s being handed to children as a first computer, appearing in schools, and running point-of-sale systems for small businesses. If you consider the iPad a PC, then Apple’s the No. 1 PC maker, according to research firm Canalys.

That makes the iPad public enemy number one for Microsoft if it intends to maintain its PC leadership, and the new Surface tablet is Microsoft’s primary weapon. Surface comes in two versions. The Windows RT version matches the iPad on price, but has relatively few apps; all the same, this will be the model at which most consumers look. The more-expensive Windows 8 “Surface Pro” version will run existing business software.

I hate calling things a “such-and-such killer,” but Microsoft needs to at least slow the iPad penetration of iPads in business and claim a part of the consumer market. How can the company do that? Here are five paths to take.

Developers, developers, developers. Windows RT has fewer than 3,000 apps. The iPad has 250,000. Microsoft needs to beg, borrow, or steal to pump up the app count for RT. Fortunately, the company has plenty of experience with this – it’s managed to nurture more than 100,000 apps for Windows Phone even with that platform stuck in single-digit market share. Bring that experience to bear with the Surface and apps should ramp up nicely.

Bring Xbox to Windows RT. XBox is Microsoft’s most beloved consumer brand. And unlike the PS Vita and Nintendo DS, the Surface has enough horsepower to run pretty good approximations of Xbox games. Microsoft needs to bring as much of the Xbox experience as possible to the Surface. Once again, the company has done a pretty good job of this with Windows Phone, and it can do an even better job with the more powerful hardware here.

Reclaim Ground With Small Businesses. Small businesses are increasingly moving to iPad-based point-of-sale, order-taking and management systems. This major disruption has been brought on by Square and its ilk, and it’s cannibalizing the stodgy old world of retail business systems. Square’s Jack Dorsey has hinted at a Windows Phone app coming, but Square isn’t the be-all and end-all of small business systems. Microsoft needs to seize the day with custom Surface packages with hardware and software priced competitively to iPad solutions for different small business categories such as retail, real estate, and transportation.

Be Enterprise’s Best Friend. IT managers love a good relationship, and Apple has been cozying up to formerly PC-only shops, explaining to them how they can replace virus-prone, heavy PCs with light, secure iPads. Microsoft still has the infrastructure to take this back. Make sure that Surface RT can be managed with the same tools as enterprise Windows 8 installations, and then promote it as something that has all of the advantages of the iPad with more familiarity for Windows-friendly IT departments. If Microsoft wants to lean on SkyDrive, it needs to be enterprise-ready and secure enough for financial and legal firms.
Make Other Tablets Look Like Toys. Microsoft Office is the Surface’s greatest strength. It must integrate perfectly with the Office used on desktops, both from a user perspective (with even complex formatting intact, and features like version-tracking working properly) and from an infrastructure perspective (working with secure servers, domains, and policies.) Microsoft Office is, for better or worse, the backbone of American commerce. If Microsoft can make the Surface look like the only truly serious tablet, then it has a solid chance.

 


 

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