Harvard Business Review: Apple’s three key glorious years of innovative experience

Innosight president, “vision: to use theory to predict industry change the future,” Scott Anthony, co-author of “Harvard Business Review” published an article, summed up Apple’s Dell Inspiron 8000 battery offer of three key innovative experiences.

That was in September 2005, a media company’s CEO said to me: “Trees are not always long to heaven.” The company’s core business strong, but the CEO told the team, in the changing environment, the need for innovation in order to remain successful.

A few days later, a colleague said to me: “In the past few years, you are a supporter of Apple. Do you think Apple’s stock how to buy and what?” I said: “The tree does not always long to heaven.”

Since the second half of 2005, Apple’s stock price has tripled in market value approaching 250 billion U.S. dollars, second only to Exxon Mobil and Microsoft, the world’s first company worth.

The amazing story has repeatedly been analyzed to tired, but still have enough warning significance. Ten years ago, that is Steve Jobs returned to Apple to save the company three years later, the company’s market value was only 30 billion. Its PC products in niche markets with a group of loyal followers, but nothing more Microsoft MCTS Training.

In the past decade, Apple released a 5 game-changing innovation legitimate:

iPod: MP3 player look elegant opened Apple’s brilliant years.

iTunes: is a strong business model with the charm of the software, that as long as affordable, convenient interface enough that people are willing to pay for music.

iPhone: a smart phone, three years after the launch, still did not have competitors beyond.

AppExchange: Yes, Apple provides 98% of the application nobody needs. But this choice is still very alarming extent.

Apple store: This is the “Apple revolution” in the most quiet, the present 2 HP pavilion dv6000 battery billion U.S. dollars worth of goods flow through this revolutionary shop.

Many people think that Apple iPad is the sixth largest killer, although premature, but seeing my children every day to play iPad, let me just touch the surface iPad believe that the destructive potential.

For Apple, the next decade does not mean great as in the past ten years generally. Must now consider how cross-business conflict management. When the income of close to 100 billion U.S. dollars, the company will find it difficult to maintain high growth rates.

Recalling the error when I reply to my colleague, is quite simple. I did not think of innovative products in 5 3. After all, in decades to create 3 different multi-billion dollar new business handful the number of companies.

If Apple does stop at the iPod, then I recommend to my colleagues will be wiser. After all, in the past few years, as the market is becoming saturated, iPod sales has slowed.

But the wise is that Apple unremitting pace of change.

Apple’s glory years of experience provides the following three important lessons:

Do not just focus on the manufacture of fine products, but to build a beautiful business model, create, transfer and acquisition of valuable new model. If there is no difference with the use with iTunes and the AppExchange, iPod and iPhone is also very difficult to astonish.

Dimensions from the platform and channel for reflection. When the 6 months after Apple released the latest odd supporting applications, Apple’s latest invention to those chasing competitors will find themselves further behind Microsoft MCITP Certification.

To take the portfolio approach. Although Apple has made significant progress, but not any one product is “home run”, released in 2007 on such as Apple TV, Jobs would not produce the HP pavilion DV6 battery desired is so sensational.

Turning to the success of many companies when Apple will refuse to learn from experience, but stressed: “Apple has Steve Jobs @, but we do not.”

Indeed, Jobs is Apple’s success led to the central figure, if the reputation of such a visionary, charismatic, Apple may indeed such a success. But in my view, Apple innovation “black box” has been opened, innovation success can therefore be achieved more widely.

The first step, Sony plans to launch this fall in the United States Internet TV, which uses the Google Android operating system and the Chrome browser. Internet TV is not only listed TV channels, but also the screen is also built on Google search box, users can choose content viewing. As input devices, Sony consider providing a keyboard-based remote control.

Meanwhile, Sony is also preparing to develop the next generation of mobile phones with Google and e-book reader, through a series of products and network integration, Sony CEO Sijinboge expressed the hope to provide consumers with wider choices.

By using Android as the core product, Sony hopes to reduce the product development cycle and reduce costs.

To March 31 the year ended, Sony restructuring effect is obvious because the profit start to improve. To this end, Sony is preparing to further support the television, personal computers and video game sales.

As announced alliance with Google, Sony shares at 18 yen earnings Friday, the day the Nikkei fell despite the lowest point a year. However, Google software platform will be ready to open next summer, to Sony’s advantage when the message, as other TV manufacturers will also develop products on this platform.

Nomura Securities analyst Eiichi Katayama said: “The alliance with Google how much revenue will contribute to Sony, which depends on Sony to become the first Sony VGP-BPS2 battery Internet TV manufacturers are able to maintain the advantage after.”